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Full-Text Articles in Business

A Study Of The Extended Service Norm Constructs Influencing Behavioral Intention And A Moderating Variable In Service Purchasing Situation, Sang Hyun Lee, Sang Jun Lee Oct 2009

A Study Of The Extended Service Norm Constructs Influencing Behavioral Intention And A Moderating Variable In Service Purchasing Situation, Sang Hyun Lee, Sang Jun Lee

Asia Marketing Journal

The purpose of this study is to develop a service norm construct influencing behavioral intention in a service purchasing situation and investigate how the construct is related with other constructs in the theory of planned action model. Furthermore, a moderating variable, self-monitoring concept, in the model is considered.
As a result, the influence of attitude, subjective norm, and perceived control on behavioral intention were all significant. Other consumers" norm was a significant factor affecting behavioral intention. Service provider norm, however, was not significant. In addition, self-monitoring played a moderating role in the model.
The implication of this study is that …


기아자동차 Soul의 혁신적인 제품전략, Doo-Hee Lee, Jong-Ho Lee, Ki Heung Jeon Oct 2009

기아자동차 Soul의 혁신적인 제품전략, Doo-Hee Lee, Jong-Ho Lee, Ki Heung Jeon

Asia Marketing Journal

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively …


행위의도에 영향을 미치는 확장된 서비스 규범개념과 조절변수에 대한 고찰, Sang Hyun Lee, Sang Jun Lee Oct 2009

행위의도에 영향을 미치는 확장된 서비스 규범개념과 조절변수에 대한 고찰, Sang Hyun Lee, Sang Jun Lee

Asia Marketing Journal

No abstract provided.


은행서비스 산업에서 교차구매 의도의 영향요인에 관한 연구, Jihea Kim, Sanghyeon Kim Oct 2009

은행서비스 산업에서 교차구매 의도의 영향요인에 관한 연구, Jihea Kim, Sanghyeon Kim

Asia Marketing Journal

This study aims to shed light on the new insights on the cross-buying intentions in the banking industry and suggests an integrated model of the cross-buying intentions. Recently with globalization in the financial sector, financial companies are trying to retain current customers and attract new one by developing various financial products. In South Korea, this trend is especially apparent in the banking sector. Cross-selling of various financial products such as beneficiary certificates, bankasurance and etc. is becoming more important in retaining competitive advantage in Korean banking industry. However, there are few studies which are trying to find out the factors …


국내 가구기반 통신서비스의 고객접점에 관한 연구, Minhee Son, Kyesook Han, Hyoyeol Lim Oct 2009

국내 가구기반 통신서비스의 고객접점에 관한 연구, Minhee Son, Kyesook Han, Hyoyeol Lim

Asia Marketing Journal

No abstract provided.


영업사원의 직무성과, 직무스트레스와 이직의도 간의 인과관계에 대한 실증적 연구, Kwang Ho Ahn, Chung Tae Moon, Seong Ho Seong Ho Oct 2009

영업사원의 직무성과, 직무스트레스와 이직의도 간의 인과관계에 대한 실증적 연구, Kwang Ho Ahn, Chung Tae Moon, Seong Ho Seong Ho

Asia Marketing Journal

No abstract provided.


제품 리포지셔닝을 통한 유한킴벌리 <하기스 매직팬티>의 성공전략, Heung Soo Park, Sun-Mi Choi, Seong Ho Kang, Kwon Oct 2009

제품 리포지셔닝을 통한 유한킴벌리 <하기스 매직팬티>의 성공전략, Heung Soo Park, Sun-Mi Choi, Seong Ho Kang, Kwon

Asia Marketing Journal

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers’ tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark’s production power and Yuhan-Kimberly’s marketing power and led to launch new …


한국 암웨이 대의명분 마케팅, Chang Jo Yoo, Heung Soo Park, Seong Ho Kang, Kwon, Su Jung Bae Oct 2009

한국 암웨이 대의명분 마케팅, Chang Jo Yoo, Heung Soo Park, Seong Ho Kang, Kwon, Su Jung Bae

Asia Marketing Journal

Social responsibility which a corporation should be aware of is increasing as it plays a more important role in society. Corporate Social Responsibility (CSR) was taken by some huge entrepreneurs in the past. Conversely, CSR is prized one of important business activities for every corporate nowadays. Cause-related marketing draws particularly special attention among various CSRs, because it has a direct and positive effect on purchasing behavior.
Marketing activity of Amway Korea is an excellent example of the cause-related marketing in Korea. Mid 2000s, some multilevel marketing firms had evaded the law, customer had negative attitude towards Amway Korea. Amway Korea, …


서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험, Youjae Yi, Jun Youb Lee, Jin Young Sirh Oct 2009

서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험, Youjae Yi, Jun Youb Lee, Jin Young Sirh

Asia Marketing Journal

Hyundai Marine & Fire Insurance has achieved its goal of revenue growth while most of insurance companies have failed. It is because Hyundai Marine & Fire Insurance continued to make sincere efforts to increase employee satisfaction. The service-profit chain posits that employee satisfaction is linked to customer satisfaction and to revenue growth. The case shows how Hyundai Marine & Fire Insurance put the service-profit chain to work and how different its internal marketing strategy is.


영업사원과의 관계구축 의도에 영향을 미치는 소비자의 내재적 특성에 관한 연구, Chanwook Park Oct 2009

영업사원과의 관계구축 의도에 영향을 미치는 소비자의 내재적 특성에 관한 연구, Chanwook Park

Asia Marketing Journal

No abstract provided.


A Study On The Mot Of Household Telecommunication Services, Minhee Son, Kyesook Han, Hyoyeol Lim Oct 2009

A Study On The Mot Of Household Telecommunication Services, Minhee Son, Kyesook Han, Hyoyeol Lim

Asia Marketing Journal

With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is …


대한항공의 문화마케팅 전략, Chang Jo Yoo, Kwang Ho Ahn, Dong Hoon Kim Oct 2009

대한항공의 문화마케팅 전략, Chang Jo Yoo, Kwang Ho Ahn, Dong Hoon Kim

Asia Marketing Journal

In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign.
Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language.
This case describes the efforts of Korean …


Marketing Feng Shui To Asia, Bela Florenthal, Noriko Yagi, Hong Jiang Xu Jul 2009

Marketing Feng Shui To Asia, Bela Florenthal, Noriko Yagi, Hong Jiang Xu

Asia Marketing Journal

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise`s marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, …


The Roles Of Market-Based Learning And Customer Orientation In Shaping Effective Selling Behavior And Efforts, Jeong Eun Park, Seong Jin Kim, Sung Ho Lee Jul 2009

The Roles Of Market-Based Learning And Customer Orientation In Shaping Effective Selling Behavior And Efforts, Jeong Eun Park, Seong Jin Kim, Sung Ho Lee

Asia Marketing Journal

Although previous studies have made significant progress in adaptive selling behavior (ASB), few studies have considered salesperson`s customer orientation (CO) and learning behavior as determinants of effective sales management (ASB and relationship-making efforts), despite the discussion of important roles of these constructs. The authors test not only the relationships of salesperson`s CO and market-based learning behavior to ASB and relationship-making efforts, but also the effects of ASB on relationship-making efforts and performance. The results of the study, which is done with samples of salespeople from Korean companies, indicate that salesperson`s CO and market-based learning behavior are identified as significant determinants …


The Role Of Ethnocentrism And Firms Reputation Of A Country Of Origin On Consumer Purchase Intention, Nadia Jimenez, Sonia San Martin Jul 2009

The Role Of Ethnocentrism And Firms Reputation Of A Country Of Origin On Consumer Purchase Intention, Nadia Jimenez, Sonia San Martin

Asia Marketing Journal

The growth of international trade and the formation of supranational economic and political trading blocks have noticeably widened the presence on the market of products of different national origins. This has stimulated interest in explaining the Country-of-Origin (COO) role in domestic and international markets and its consequences on consumer behaviour. Since the consumer purchasing decisions can be decisive to the success of a company`s strategy in domestic and foreign markets, the objective of this study is to present empirical evidence on the extent to which reputation of firms associated to a certain COO are related to consumer purchase intention. Additionally …


브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과, Sung Youl Jun, Tae Wook Ju, Do Hyung Kim Jul 2009

브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과, Sung Youl Jun, Tae Wook Ju, Do Hyung Kim

Asia Marketing Journal

Prior research has investigated different effects of brand performance information such as premium price information and market share information on brand equity components-quality perception and brand preference. It was shown that the differential effects of brand performance information could depend on product-related variables like product category concept and quality variation in the product category. In this study, we conducted an experiment to find out how personal characteristics such as self-construal, price perception and brand commitment could influence the effects of different types of brand performance information. The results show that individuals who have independent self-construal, favorable price perception and emotional …


Relationships Between The Attitude Toward Video Games And Use Of The Video Game Rating System In Global Markets, Hong Sik Cheon, Ho Chul Shin, Bong Kun Song Jul 2009

Relationships Between The Attitude Toward Video Games And Use Of The Video Game Rating System In Global Markets, Hong Sik Cheon, Ho Chul Shin, Bong Kun Song

Asia Marketing Journal

As video games gain popularity and become a normal part of home entertainment, concern about youth access to inappropriate games continues to grow. Some people have claimed that violent video games influence children`s aggressive behavior and that violent video games have some responsibility for violence in the school. In response to people`s concerns, the video game industry created a video game rating system in 1995 to help parents decide which video games are appropriate for their children. This study investigated whether parents were aware of the video game rating system and how often they have used it when selecting video …


인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong Jul 2009

인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong

Asia Marketing Journal

In this paper, authors focused on the difference between successful and unsuccessful items in terms of the innovation and imitation parameters of Bass diffusion model. Each item was scraped by members directly from the minihompies they visit. Top 50 items in terms of total number of adoption are classified as successful items and the 50 items whose total number of adoption was just below the average are classified as unsuccessful items. In particular, authors are interested in investigating the role of influentials in the diffusion process. Influentials are defined as those people whose network centrality (Indegree, Outdegree, and Betweeness centrality) …


Movie Marketing By Showbox, Sang Hoon Kim Jul 2009

Movie Marketing By Showbox, Sang Hoon Kim

Asia Marketing Journal

In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent …


Doing Business In India, Yong June Kim, Joon Hwan Lee Jul 2009

Doing Business In India, Yong June Kim, Joon Hwan Lee

Asia Marketing Journal

In December 5, 2006, "The Economic Times", India`s the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India`s market. Lotte group, marking number 7th in Korea`s list of conglomerates, established VRIC(Vietnam, Russia, India, China)`s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption …


Consumer Typology And Online Travel Websites, Hong Youl Ha, Felix Mavondo, Siva Muthaly Jul 2009

Consumer Typology And Online Travel Websites, Hong Youl Ha, Felix Mavondo, Siva Muthaly

Asia Marketing Journal

This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other two dimensions, trust does not. Since researchers have focused on comparisons between Western cultures and Asian cultures` online purchase behavior or Internet use, the current study provides a valuable comparison for this …


소비자 불평토로성향에 대한 성격특성 예측변수, So Jin Park, John C. Mowen Apr 2009

소비자 불평토로성향에 대한 성격특성 예측변수, So Jin Park, John C. Mowen

Asia Marketing Journal

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample …


자기상관 오차항을 고려한 수정된 확산모형, Kyoung Cheon Cha, Sang Hoon Kim Apr 2009

자기상관 오차항을 고려한 수정된 확산모형, Kyoung Cheon Cha, Sang Hoon Kim

Asia Marketing Journal

Estimating the Bass diffusion model often creates a time-interval bias, which leads the OLS approach to overestimate sales at early stages and underestimate sales after the peak. Further, a specification error from omitted variables might raise serial correlations among residuals when marketing actions are not incorporated into the diffusion model. Autocorrelated disturbances may yield unbiased but inefficient estimation, and therefore invalid inference results. This phenomenon warrants a modified approach to estimating the Bass diffusion model. In this paper, the authors propose a modified Bass diffusion model handling autocorrelated disturbances. To validate the new approach, authors applied the method on two …


마케팅지출과 마케팅성과의 측정을 위한 분류체계, In Soo Jeon, Ae Ju Jeong Apr 2009

마케팅지출과 마케팅성과의 측정을 위한 분류체계, In Soo Jeon, Ae Ju Jeong

Asia Marketing Journal

No abstract provided.


제품보증의 유형이 소비자의 제품에 대한 태도에 미치는 영향, Ku Yeun Oh, Ick Hyun Kwon Apr 2009

제품보증의 유형이 소비자의 제품에 대한 태도에 미치는 영향, Ku Yeun Oh, Ick Hyun Kwon

Asia Marketing Journal

The purpose of this study was to analyze the effects of explicit and implicit product warranties on consumers` attitudes toward the products, and particularly, the main effects of product types and level of manufacturers` business ethics on the relationship between warranty types and consumers` attitudes. For this purpose, relevant literature was reviewed and thereupon, a survey was conducted for an empirical analysis. As a result of empirically analyzing the relationship between warranty types and consumers` attitudes and the main effects of the product types (search goods vs. experience goods) and level of business ethics (high vs. low) on the relationship, …


하이테크 제품에 대한 소비자의 주관적 평가와 객관적 정보 구전 활동에 대한 연구, Jai Hak Chung Apr 2009

하이테크 제품에 대한 소비자의 주관적 평가와 객관적 정보 구전 활동에 대한 연구, Jai Hak Chung

Asia Marketing Journal

Consumers influence other consumers` brand choice behavior by delivering a variety of objective or subjective information on a particular product, which is called WOM (Word-Of-Mouth) activities. For WOM activities, WOM senders should choose messages to deliver to other consumers. We classify the contents of the messages a consumer chooses for WOM delivery into two categories: Subjective (positive or negative) evaluation and objective information on products. In our study, we regard WOM senders` activities as a choice behavior and introduce a choice model to study the relationship between the choice of different WOM information (WOM with positive or negative subjective evaluation …


명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향, Kwang Ho Ahn, Ji Eun Lee, Joo Eon Jeon Jan 2009

명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향, Kwang Ho Ahn, Ji Eun Lee, Joo Eon Jeon

Asia Marketing Journal

No abstract provided.


가치구조와 환경소비주의에 관한 타 문화간 비교연구, Yeon Shin Kim, Se Jung Marina Choi, Nora Rifon Jan 2009

가치구조와 환경소비주의에 관한 타 문화간 비교연구, Yeon Shin Kim, Se Jung Marina Choi, Nora Rifon

Asia Marketing Journal

No abstract provided.


사회적 네트워크에서의 고객무형가치에 대한 연구, Sang Man Han, Ji Eun Lee Jan 2009

사회적 네트워크에서의 고객무형가치에 대한 연구, Sang Man Han, Ji Eun Lee

Asia Marketing Journal

No abstract provided.