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Asia Marketing Journal

2007

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유머광고 표현유형과 수신자의 기질에 따른 유머광고의 차별적 효과, Tae Gil Ha, Myung Ho Park, Hui Uk Yi Apr 2007

유머광고 표현유형과 수신자의 기질에 따른 유머광고의 차별적 효과, Tae Gil Ha, Myung Ho Park, Hui Uk Yi

Asia Marketing Journal

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