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Asia Marketing Journal

2004

Brand loyalty

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소비자-브랜드 관계와 브랜드 충성도에 관한 정성적 연구, Jae Il Kim, Young Seo Kwon, Joon Yong Seo Oct 2004

소비자-브랜드 관계와 브랜드 충성도에 관한 정성적 연구, Jae Il Kim, Young Seo Kwon, Joon Yong Seo

Asia Marketing Journal

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