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Towards An Integrated Case Method In Management Education - Developing An Ecosystem-Based Research And Learning Journey For Flipped Classrooms, Jan-Philipp Buechler Prof Dr, Gregor Brüggelambert Prof Dr, Jan-Phillip Büchler Prfo Dr, Helen De.Haan-Cao Dr, Asta Savaneviciene Prof
Towards An Integrated Case Method In Management Education - Developing An Ecosystem-Based Research And Learning Journey For Flipped Classrooms, Jan-Philipp Buechler Prof Dr, Gregor Brüggelambert Prof Dr, Jan-Phillip Büchler Prfo Dr, Helen De.Haan-Cao Dr, Asta Savaneviciene Prof
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In the field of management science and business administration, the case method is gaining ground in research as well as in teaching. Case studies support on the one hand exploratory re-search and on the other hand problem-based teaching. However, we find that case research and case teaching remain unchained in management study programs and propose to close this gap. We identify an untapped potential of boosting the case method by integrating case-based re-search and teaching into a discovery and learning journey of applied science. We suggest em-bedding the ‘Integrated Case Method’ (ICM) in the ecosystem of universities to the end …