Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Business
Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch
Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch
Antioch University Full-Text Dissertations & Theses
More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …
Effective Networked Nonprofit Organizations: Defining The Behavior And Creating An Instrument For Measurement, Andrea Leigh Hernandez
Effective Networked Nonprofit Organizations: Defining The Behavior And Creating An Instrument For Measurement, Andrea Leigh Hernandez
Antioch University Full-Text Dissertations & Theses
This correlational research design, which included a convenience sample of 157 nonprofit staff and board member responses to a Likert-type survey, was used to conduct a principle components analysis (PCA) to develop subscales related to networked nonprofits. As defined in the study, a networked nonprofit has a set of intentionally built trusting relationships and has systems and strategies that engage various stakeholders in meaningful conversations. They achieve their missions by developing strong partnerships where they invest in the goals of other organizations to mobilize resources for a common shared mission and values. While there were correlations between the level respondents …