Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Technology Initiative Assessment Through Acceptance And Satisfaction: A Case Study, Virginia Otto
Technology Initiative Assessment Through Acceptance And Satisfaction: A Case Study, Virginia Otto
All Graduate Theses, Dissertations, and Other Capstone Projects
This case study examines a University-wide tablet program to assess the primary users’ (students) acceptance and satisfaction of the implemented technology. Technology Acceptance Model (TAM) and user satisfaction research acted as the theoretical foundation that directed how to assess students’ attitudes and beliefs toward this newly adopted technology. Wixom & Todd’s (2005) Integrated Model of User Satisfaction and Technology Acceptance, served as the conceptual model to examine how students’ acceptance and satisfaction of the tablet related. Online surveys were distributed to examine if perceived usefulness and ease of use can predict user satisfaction. Multiple regression tests found that the combination …