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Saturday Night Live Club Lamb Sale, Tyler P. Wilkerson

Agricultural Education and Communication

“Competition is said to be the backbone of the stock show industry,” (Davis, 1998). A statement spoken in a 1998 thesis paper on the junior livestock industry still holds water in today’s world. Youth livestock exhibition, especially in California, continues to grow in the number of youth participants and the number of livestock entries at shows (Switzer, 2019).

It is the responsibility of livestock breeders to breed, raise, and sell their livestock to maximize the opportunity for youth to acquire livestock to show. In his research, Wendt discusses the capabilities of purchasing livestock through online platforms. He speaks to the …

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

Increasing Groundwater Recharge Activity In The San Joaquin Valley Of California, Jacob Willhite, Jacob Willhite

Agricultural Education and Communication

Over the past several decades, groundwater has become a primary source of water used for agriculture in California. Surface water available for agricultural use has depleted due to declining rain totals and reallocation to environmental purposes. As a result, groundwater overdraft has become a severe challenge, especially in the San Joaquin Valley of California. This excessive overdraft causes a plethora of issues, one of the most serious being land subsidence (Faunt, Sneed, Traum, & Brandt, 2016). Studies suggest some areas of the San Joaquin Valley have experienced more than a 28-foot drop in the land level since the 1970’s (Alley …

Central Coast Creamery Marketing Pamphlet, Camille E. Silvera

Agricultural Education and Communication

The author researched how to create an efficient pamphlet to effectively market and promote Central Coast Creamery's new catering services.