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Full-Text Articles in Business
Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson
Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson
Agricultural Education and Communication
The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.
The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …
Buchanan Hollow Nut Company Rebranding And Research, Lindsay Robson
Buchanan Hollow Nut Company Rebranding And Research, Lindsay Robson
Agricultural Education and Communication
A marketing plan was designed for Buchanan Hollow Nut Company (BHNC) in the summer of 2016 to redesign the company brand. Additionally, the author conducted research to determine if the implementation of bar codes and scanning would improve internal efficiency.
Utilizing the company’s owner, and famous artist, Sharleen Robson, the author created a tasteful watercolor design to update the logo for BHNC. Furthermore, by contacting the current packaging company, Legend Packaging Group, the author received estimated costs for adding a bar code to each product. These barcodes were then printed and added to the processing boxes in the storage facility …