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Full-Text Articles in Business
Gift Giving Behavior Among Millennials, The Use Of Photo Elicitation Interview To Discover Consumer Insight, Hera Rachmahani, Sony Kusumasondjaja
Gift Giving Behavior Among Millennials, The Use Of Photo Elicitation Interview To Discover Consumer Insight, Hera Rachmahani, Sony Kusumasondjaja
ASEAN Marketing Journal
Manuscript type: Research paper Research Aims: This paper aims to explore gift-giving activities among millennials at the perspective of gift-giver using the photo elicitation interview. The typology of the relationship between gift givers and recieversand the effects of this relationship to the types of products given in gift-giving activities are also evaluated. Design/methodology/approach: This paper is using phenomenological approach and photo elicitation interview with purposive convenience sampling method to obtain gift-givers decision making process in searching gift products. Research Findings: The process of searching, preparing, and delivering of gifts is influenced by several factors, namely the closeness of the relationship, …
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior, Seyyed Mohammad Tabataba'i Nasab, Masoome Abikari
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior, Seyyed Mohammad Tabataba'i Nasab, Masoome Abikari
ASEAN Marketing Journal
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative word of mouth, and brand switching. In this regard, factors other than brand can produce negative or positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This study seeks to extract negative emotions toward a particular brand (auto brand). The results show that consumers’ negative emotions toward the auto brand are mainly characterized by anxiety, discontent, and anger. Also, the study model indicates a significant positive correlation between consumers’ negative emotions and their behavioral approaches (e.g., complaining, negative word of mouth, brand …
Perceived Usefulness As Key Stimulus To The Behavioral Intention To Use 3g Technology, Andy Susilo Lukito Budi, Efendi Efendi, Rayini Dahesihsari
Perceived Usefulness As Key Stimulus To The Behavioral Intention To Use 3g Technology, Andy Susilo Lukito Budi, Efendi Efendi, Rayini Dahesihsari
ASEAN Marketing Journal
A new technology usually faces the challenge to be accepted by consumers. Because of the unique features of new technology, it needs certain approaches to enhance its acceptance. Technology Acceptance Model (TAM) is widely used to study the behavior of organizations and consumers in ac-cepting a new technology. A modified TAM model is applied in the current study to test the impact of advertising appeals of perceived usefulness, perceived ease of use, and social factors on behavioral intention to use 3G technology. Experimental method is utilized on four groups (30 people each) of undergraduate students of Atma Jaya Catholic Univesity. …
Customer Value, Satisfaction And Behavioral Intentions: The Effects Of Consumer Search Behavior, Wahyuningsih Wahyuningsih
Customer Value, Satisfaction And Behavioral Intentions: The Effects Of Consumer Search Behavior, Wahyuningsih Wahyuningsih
ASEAN Marketing Journal
This study develops and tests an integrative model to examine the relationships among customer value, satisfaction and behavioral intentions based upon a typology of consumer search behaviors. The model was tested using surveyed data from 546 customers of car insurance in Melbourne, Australia. The findings demonstrate that each type of consumer (passive, rational-active, relational-dependent), performs differently on the relationships among customer value, satisfaction, and behavioral intentions. The identification of value, satisfaction, and behavioral intentions within each search behavior allows managers to deliver optimal value and satisfaction to their consumers.