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Trends Of University Students Towards The Use Of Youtube And The Benefits Achieved - Field Study On A Sample Of Al Ain University Students, Rahima Aissani, Ghaleb Awad Elrefae
Trends Of University Students Towards The Use Of Youtube And The Benefits Achieved - Field Study On A Sample Of Al Ain University Students, Rahima Aissani, Ghaleb Awad Elrefae
AAU Journal of Business and Law مجلة جامعة العين للأعمال والقانون
The study focuses on revealing Al Ain University students ’attitudes toward using YouTube and the achieved gratifications. To achieve this goal, three main questions have been asked: To what extent do Al Ain University students use YouTube? What are the motivations for Al Ain University students to use YouTube? And what are Al Ain University students ’attitudes toward using YouTube? The study adopted the available sample method, and the descriptive survey method for You-Tube users. The most important results of the study were as follows: - YouTube ranked fourth in the order of usage rates for the sampled students. - …