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Perception Towards Beef Industry And Willingness To Pay For Beef Products Among Millennials In Kentucky, Steven Green
Perception Towards Beef Industry And Willingness To Pay For Beef Products Among Millennials In Kentucky, Steven Green
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As the future of the beef industry contin ues to develop, it is safe to say millennials are going to have a massive impact. This paper expl ained the perception millennials have towards beef products and the beef industry as a wh ole, beef consumption patterns, and compared willingness to pay between rural and urban millennials. We applied a conditional logistic model to online survey data collected from 219 millennials during Spring 2016. Data collection was done by distributing a web link to m illennials in various colleges and universities throughout the state of Kentucky. Resu lts indicate that millennials …