Business Commons^™

Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers

Mahurin Honors College Capstone Experience/Thesis Projects

The Suzanne Vitale Clinical Education Complex (CEC) at WKU provides services to many individuals and families affected by autism spectrum disorders and other developmental delays and disabilities. As a nonprofit organization, the clinic relies heavily on donations and fundraisers as sources of income. One of the CEC’s primary fundraisers is the annual LifeSkills Run/Walk for Autism. This event is held each April during autism awareness month, at the Bowling Green Ballpark, providing an opportunity for the community to support the clinic in an enjoyable way.

For an honors capstone experience, the author promoted the 15th annual LifeSkills Run/Walk for Autism …

The Federal Prosecution Of Al Capone And Its Impact On The Evidentiary Evolution Of Forensic Accounting, Rachel Gumbel

Mahurin Honors College Capstone Experience/Thesis Projects

In the prohibition-era, Alphonse ‘Al’ Capone’s notoriety in Chicago was at its height, and a conglomerate investigation composed of multiple Federal departments launched to take down the impenetrable mobster. Capone’s sound completion of crimes and the threat of retaliation towards key-witnesses inhibited the success of the investigation for the Federal government. Therefore, the Treasury Department’s special investigative unit took charge, seeking to unveil the vast income that Capone failed to report on tax filings. Their efforts led to the successful prosecution of the seemingly untouchable man. An examination of the legal structures in place that allowed for the utilization of …

Farmers’ Markets & College Students: Shaping Our Shared Community And Bridging The Barrier With On-Campus Interaction, Emma Grace Vaughn

Mahurin Honors College Capstone Experience/Thesis Projects

This project studies the relationship between college students and farmers' markets, with the goal of overcoming known barriers of student participation. A survey conducted at an on-campus farmers' market, Market on the Avenue, details the impact of bringing these events to Western Kentucky University and looks towards the improvement of future markets. The purpose of this evaluation is to understand how effectively this event bridges the known barriers inhibiting WKU student participation in farmers’ markets, and to develop survey data into recommendations for improvement.

Banking On Her: The Effects Of Microfinance On Women’S Autonomy In Developing Economies, Zena Pare

Mahurin Honors College Capstone Experience/Thesis Projects

Once applauded as a way to empower the world’s poorest, and in particular benefit women, the practice of microfinance is now perceived with a much more cautious and nuanced lens. Some perspectives state that microfinance improves women’s lives and uplifts communities, while others claim that it increases over-indebtedness and does not provide a viable path to escape poverty. In order to determine if microfinance is an effective use of resources to empower women, this paper analyzes the relationship between women’s autonomy and microfinance to provide further insight into its proposed positive and negative effects. Using ordinary least squares regression analysis, …

Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan Mccormick

Mahurin Honors College Capstone Experience/Thesis Projects

This research project offers insight into the visual rhetorical of design decisions made in the marketing materials of Christy Dawn, a sustainable fashion brand. The primary goal of this research is to identify several motivators, based on prior studies, for the consumption of sustainable fashion and analyze the existing marketing visuals of Christy Dawn’s brand, specifically in how they appeal to these motivators, thus also communicating their sustainable rhetoric to consumers in the process. This project defines these motivators in detail and addresses them in relation to particular elements of design in Christy Dawn’s materials, such as images, color, and …

The Consumer And Self-Service Technology, Daisy Brosi

Mahurin Honors College Capstone Experience/Thesis Projects

The prevalence of self-service technology in discount retail creates the need to consider how consumer’s age may affect their perceptions of self-service technology. The purpose of this thesis is to understand how different age groups perceive the reliability of self-service technologies and to understand the resulting effect on adoption and usage of self-service technologies. The study compares respondent’s age groups and their perceived reliability, perceived ease of use, perceived security, and perceived control of self-service technology to understand the age group’s adoption and use of self-service technology.

Consumers’ perceived ease of use, perceived security, and perceived control of self-service technology …

Let My People Stay: A Nonprofit's Role In Immigrant Lives, Karla Villa

Mahurin Honors College Capstone Experience/Thesis Projects

This project draws on research that I conducted May to August 2019 with a nonprofit organization, La Casita Center, that provides services to the Hispanic immigrant community in Louisville KY. Despite what appears to be a bleak time in our country for immigrants and immigration reform, there is hope found in the organizations that are working to support and fill the gap that the national government has left. I draw on interviews and participant observation research conducted with staff at La Casita Center to

1. Analyze how La Casita staff decide which resources and projects to implement.

2. Consider how the current …

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Nice Food: A Nonprofit Food Truck, Nathan Brooks

Mahurin Honors College Capstone Experience/Thesis Projects

This document is a snapshot of Nice Food, a nonprofit food truck. The truck uses a pay-what-you-can model so that anyone may eat there, regardless of their ability to pay. The chief goal of Nice Food is to lower food insecurity in its community, which will initially be Louisville, KY. The company will be an addition to the strong effort against hunger in Louisville, bringing the additional strength of mobility to the fight.

This document exists to map out the path of a startup for a student, as well as to provide a clear picture of what Nice Food is …

Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson

Mahurin Honors College Capstone Experience/Thesis Projects

Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …

Wku’S Brand Personality, Nicole E. Childress

Mahurin Honors College Capstone Experience/Thesis Projects

The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …

Faculty And Staff Perception Of Financial Fraud In Higher Education, Stephanie Hammons

Mahurin Honors College Capstone Experience/Thesis Projects

This research was designed to survey full-time faculty and staff, from multiple universities, about their experience of fraud within their current and previous institution. Through the survey, we were provided insight into the perception of fraud within higher education institutions and the faculty and staff perception of how the institution handled it. Through the information provided in the survey, it is revealed if whether fraud is a rare occurrence at most institutions or if whether it is a bigger problem than it appears to be. In addition, we will learn how many instances of fraud within different institutions participants have …

Effects Of Terrorism On The U.S. Stock Market: Evidence From High Frequency Data, Kyla Scanlon

Mahurin Honors College Capstone Experience/Thesis Projects

This paper investigates the effects that terrorist attacks and mass shootings had on the U.S. stock market, using high frequency intraday data to identify stock price and variability reactions in the hours after the attack. The impact that terrorist attacks had on price level variability was examined using the generalized autoregressive conditional heteroskedasticity (GARCH) model. The market reaction to domestic versus foreign attacks was examined to measure a potential for contagion across financial markets. The potential for flight-to-safety/quality and capital reallocation in response to terrorist attacks were measured using ordinary least squares (OLS) model, measuring the respective betas of small …

Clarity For Due Diligence In 401(K) Qualified Retirement Plans, Erin O'Reilly

Mahurin Honors College Capstone Experience/Thesis Projects

My focus for this project is to educate myself and my peers on the process of analyzing a 401(k) plan, specifically the due diligence that should be performed when analyzing a retirement plan. Specific aspects of this project will involve: (1) explaining the different roles needed to administer a 401(k) plan; (2) discussing an advisor's role in a 401(k) plan; (3) analyzing fiduciary duty levels; (4) reviewing the appropriate types of investments to include in a 401(k) plan; (5) providing suggestions for financial wellness programs; and (6) discerning the appropriate level of fees for each service. I seek to provide …

A Rhetorical Analysis Of President Bill Clinton's First Term Presidential Rhetoric, Ireland Hill

Mahurin Honors College Capstone Experience/Thesis Projects

Bill Clinton was the United States of America’s (U.S.) 42nd President, and his rhetoric set the tone of U.S. political climate for years following his presidency. Due to the power that a president possesses, a president’s presence and statements are frequently analyzed. It is clear, however, that there is a lack of research completed on presidential rhetoric. Upon this realization, I reflected on my previous areas of research; one of those areas was the first term presidential rhetoric of Clinton. As a result, I decided that a rhetorical analysis of some of the major rhetoric that contributed to Clinton’s first …

A Social Media Analysis Of Users, Their General Happiness, And The Impact On Marketers, Megan Hamberg

Mahurin Honors College Capstone Experience/Thesis Projects

As the internet and social media become more prominent in today’s society, it is important for marketers and others to understand who is using these platforms and how this usage affects overall happiness. Using data gathered from the General Social Survey (GSS) 2016 Cross-Section and a survey created and distributed to Western Kentucky University (WKU) Students, this research examines the effect of demographic variables on whether or not respondents utilize Facebook, Instagram, Twitter, and Snapchat. Then, the impact of having accounts on these social media platforms on users’ overall general happiness is analyzed. Several other regressions were run and analyzed …

Vlogging In Korea: From Film Student To Youtuber, Kalyn Edwards

Mahurin Honors College Capstone Experience/Thesis Projects

Video blogging, or vlogging, has become its own genre on YouTube in almost a “reality show” type atmosphere. This project aims to examine that world of video blogging from a personal level, not only as a film student, but also from the perspective of an aspiring businesswoman. The goals of this project are to take on the role of a vlogger, along with all its struggles, while exposing myself to a new culture in hopes of appealing to a certain demographic. It appears as though we have gone from a world relying on telegrams and postcards to becoming a society …

The Retainer-Based Model Of Financial Planning, Savannah Stone

Mahurin Honors College Capstone Experience/Thesis Projects

Through attending my classes and working part-time at a financial planning firm, I have learned about many different types of compensation for financial planners, the most common being commissions and fees. Western Kentucky University allowed me to travel to San Diego in January of 2017 to attend the TD Ameritrade LINC 2017 conference, and it was there that I was introduced to the concept of a monthly retainer model of compensation. This grabbed my attention because it was a relatively new and unusual form of payment for financial planning services. Through curiosity, this topic encouraged my study of the past, …

Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert

Mahurin Honors College Capstone Experience/Thesis Projects

Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …

#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Mahurin Honors College Capstone Experience/Thesis Projects

Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …

Icelandic Fisheries: Scenario Planning For Climate Change, Tara Sorrels

Mahurin Honors College Capstone Experience/Thesis Projects

This study aimed to develop an understanding of how a scenario planning process could be used to assist businesses to adapt to climate change. The focus of this study was on the Icelandic fishing industry since Iceland is experiencing firsthand climate change impacts. Mitigation strategies are the main focus in climate change research, but this study focused on a possible adaptation method that requires changing management practices in order to reduce the impact of climate change on the economy. Tours of Icelandic fisheries and interviews with individuals within the Icelandic fishing industry were conducted to assess the current adaptive capacity …

Snapple: Integrated Advertising Campaign, Hayley Renneker

Mahurin Honors College Capstone Experience/Thesis Projects

The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …

Universities And Sustainable Food Practices: An International Comparison Along The Pacific Coast Of North America, Alexandra Schulte

Mahurin Honors College Capstone Experience/Thesis Projects

My research project examined sustainable practices in relation to food sources at three universities located along the Pacific Coast of North America. The academic institutions were the University of Alaska Anchorage (UAA), the University of California Santa Barbara (UCSB), and the University of British Columbia (UBC) in Vancouver. These schools were selected because while they each foster an abundance of “local” foods and food industries, they represent different stages in the three pillars of sustainability for food practices. My project sought to understand the role of each institution in building a local and sustainable food culture at each university. I …

More Than Cookies: A Study Of Trends And Promising Practices In Programming For Older Girl Scouts, Jennifer Ottersbach

Mahurin Honors College Capstone Experience/Thesis Projects

This study examine rates of 'older girl' (ages 15-17) retention in Girl Scouts of the USA. Enrollment numbers and troop activity/participation are examined from the Girl Scouts of Kentuckiana Council to assess the reflection of this regional council to the nationwide organization. Benefits such as character building, developing leadership skills, international and domestic travel opportunities, democratic opportunities, and public work or service projects for older girls are described as promising practices for older girl retention. This qualitative study lead to the development of “The Five Keys of Effective Older Girl Programming” as follows: designing specialized experiences, building relationships with adults …

Csr Reporting And The University, Corbin Wilson

Mahurin Honors College Capstone Experience/Thesis Projects

There is currently no mandatory Corporate Social Responsibility (CSR) reporting standards for institutions of higher learning (universities) in the U.S. There is also no established governing or regulatory body designated with the responsibility of developing CSR reporting standards for universities. In recent years some universities have prepared and released self-reported CSR reports. However these reports may not be complete, much of the information included in the reports could be outdated, and all of it is subject to bias. Without commonly accepted CSR reporting standards, common reporting format, or metrics, it is difficult to compare the CSR efforts of various universities. …

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Cross-Cultural Comparison Of Credit Transfer Practices, Lending And Financial Inclusions In North America, Europe And The Middle East, Jessica Henao Barragan

Mahurin Honors College Capstone Experience/Thesis Projects

Many events highlight the relationship between credit availability and aggregate output. Macroeconomic models and financial market conditions have major impacts on the world economy. In addition, these represent the responses to financial chunks that differ in developed countries like the United Kingdom, France, United Arab Emirates, Saudi Arabia, Canada and the United States. The impact of credit conditions is concerned, as well as the differences in the quality of banking supervision and the effectiveness of monetary policies in different parts of the world. The experience of developed countries sets an example of the integration process inevitably contributing to create an …

Tipping The Scales: Is Right-To-Work Legislation On The Path To Prosperity?, Jessica Canada

Mahurin Honors College Capstone Experience/Thesis Projects

With West Virginia having just become the twenty-sixth state to pass right-to-work (RTW) legislation, the U.S. labor relations movement is at a tipping point. Other policy makers are closely watching the recent revival of RTW laws that has occurred over the last five years and are analyzing relevant studies to determine whether passing legislation that would outlaw union shops in their states might be worth a second look.

With this paper I intend to examine one of the dominant arguments against enacting RTW legislation in a state, which is that this legislation results in a greater degree of state-level income …

The Rise Of Nuclear Energy In Arab States: Future Impacts, Brittany Broder

Mahurin Honors College Capstone Experience/Thesis Projects

The signing of the Iranian nuclear deal during the Summer of 2015 highlighted the threat of nuclear proliferation from foreign powers, but largely overlooked the rise of nuclear energy in the Middle East and North Africa (MENA). With growing energy demands and heightened environmental regulations, countries in this region are turning to nuclear power to fuel their next generation. However, the rise of nuclear power in the MENA region holds serious implications for the future of the area’s energy, economic, and social reforms that have largely gone unexplored as a whole thus far. The purpose of this thesis is to …

Language Proficiency Benefits Of An Arabic Language Immersion House, John Bailey

Mahurin Honors College Capstone Experience/Thesis Projects

This study analyzed the language proficiencies of 25 students using the ACTFL “Can-Do Statements” and Oral Proficiency Interviews (OPI), examined responses of 33 language students throughout the US from a questionnaire to find behaviors they use in their language studies, and also studied results from questionnaires directed to 6 WKU language faculty and a faculty member for Denison University. The goal of this analysis was to find links between those behaviors exhibited by the students and their level of language proficiency to uncover what methods are most conducive to increasing second language (L2) proficiency and to find L2 proficiency benefits …