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Full-Text Articles in Business
Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke
Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke
Walden Dissertations and Doctoral Studies
Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from …
Strategies To Sustain Small Accounting Businesses For Longer Than 5 Years, John Chidi Nwabueze
Strategies To Sustain Small Accounting Businesses For Longer Than 5 Years, John Chidi Nwabueze
Walden Dissertations and Doctoral Studies
Small businesses represent over 99% of all United States businesses and are engines of economic growth and job creation. In 2018, the Small Business Administration estimated that a total of 30.2 million small businesses employed over 58.9 million workers. Small businesses are known to face significant challenges, and most fail within 5 years of startup. The purpose of this multiple case study was to explore strategies that owners of small accounting businesses used to sustain their organizations for longer than 5 years. The population in this study consisted of 5 owners of small accounting businesses in Michigan. The conceptual framework …
Leadership Strategies To Sustain Small Fitness Businesses, Jacqueline Renee Robertson
Leadership Strategies To Sustain Small Fitness Businesses, Jacqueline Renee Robertson
Walden Dissertations and Doctoral Studies
The development and sustainability of small businesses impact the U.S. economy. Owners of small businesses created 65.9% of new jobs between 2000 and 2017. Over 99.9% of known U.S. firms were small businesses. The purpose of this multiple case study was to explore the leadership strategies small fitness business owners implemented to sustain their businesses for longer than 5 years. The conceptual framework for this study was the servant leadership theory. The population for the study included 5 owners of small fitness businesses in the southeastern region of the U.S. who used leadership strategies to sustain their businesses for longer …
Valuation Strategies For Small Businesses' Intangible Assets, Lee Dupree
Valuation Strategies For Small Businesses' Intangible Assets, Lee Dupree
Walden Dissertations and Doctoral Studies
Small business owners who attempt to sell their businesses may not receive full value if they do not adequately value their intangible assets. The purpose of this multiple case study was to explore effective strategies business leaders used to value intangible assets when considering the sale of their businesses. The participants for this study were 5 business owners in a metropolitan area in the southeastern United States who had successful valuation experiences during the sale of their businesses. Data were collected through semistructured interviews with participants, methodological triangulation, observations, and review of company documents. Data were analyzed using thematic analysis, …
Strategies Small Business Owners Use To Remain Sustainable, Desire Luamba
Strategies Small Business Owners Use To Remain Sustainable, Desire Luamba
Walden Dissertations and Doctoral Studies
In the United States, 41% of small retail businesses fail to succeed for longer than 5 years. The purpose of this multiple case study was to explore strategies small retail business owners used to remain sustainable for more than 5 years. The conceptual framework that grounded this study was Schumpeter's innovation theory. The sample size of this research included 4 successful retail business owners located in the southeastern region of the United States who have successfully started and managed their business activities for more than 5 years. Data were collected using semistructured face-to-face interviews with successful owners of small retail …
Sustainability Strategies Of Barber Salons, Kouassi Gilles Mevo
Sustainability Strategies Of Barber Salons, Kouassi Gilles Mevo
Walden Dissertations and Doctoral Studies
Many barber salons and other small businesses in the United States fail to succeed beyond the first 5 years. The factors responsible for the low survival rate of salons may include the limited training and education levels mandated by state certification requirements. The purpose of this multiple case study was to identify business strategies successful barber salon owners use to overcome the business management and staffing challenges associated with a small pool of skilled barbers and the high turnover in a low wage profession. The theory of transformational leadership served as the conceptual framework. The data collection included interviews of …
Small Business Sustainability Strategies In The Tanzanian Construction Materials Industry, Seraphia Robert Mgembe
Small Business Sustainability Strategies In The Tanzanian Construction Materials Industry, Seraphia Robert Mgembe
Walden Dissertations and Doctoral Studies
Small business owners in the construction materials industry play a significant role in economic development through gross domestic product and employment. However, like other small business owners, many owners of small businesses in the construction materials industry close their businesses within 5 years. The purpose of this multiple case study grounded in the resource-based theory was to explore the strategies that owners of small businesses in the construction materials industry operating in Tanzania used to sustain business for longer than 5 years. Data were collected using semistructured interviews with 4 purposefully selected owners of small businesses in the construction materials …
Business Sustainability Strategies Of Small Technology Companies, Eric Smith
Business Sustainability Strategies Of Small Technology Companies, Eric Smith
Walden Dissertations and Doctoral Studies
Each year, almost 12% of small technology companies fail to survive, and the risks associated with high-tech startups are high for business failure due to the introduction of new technology, similar competitor technology, and the short product life cycle of new products. The purpose of this multiple case study was to explore the business sustainability strategies that some owners of small technology companies used to remain in operation for longer than 5 years. The population for the study was the owners of 5 small technology companies located in the southeast region of the United States. The general systems theory was …
Success Factors For Minority Small Business Sustainability, Tawny Barnes
Success Factors For Minority Small Business Sustainability, Tawny Barnes
Walden Dissertations and Doctoral Studies
Minority small business owners significantly contribute to national and local economies. Only 50% of small firm owners sustain their businesses longer than 5 years. The purpose of the multiple case study was to explore the management strategies that minority small business owners used to sustain their businesses for longer than 5 years. The study's population consisted of 4 minority small business owners in the midwestern region of the United States to explore management strategies necessary for maintaining minority small firm operations. The conceptual framework for the study was general system theory. Data sources included semistructured interviews, social media information, company …