Business Commons^™

Why Culture Matters In Business Research, Gene E. Fusch Ph.D., Christina J. Fusch, Janet M. Booker Dr., Patricia I. Fusch Ph.D.

Journal of Sustainable Social Change

Organizations today are changing rapidly due to technology, globalization, and cutting-edge production, subsequently morphing into new structures and workflow processes. Organizations are becoming more diverse in terms of gender, age, race, ethnicity, and sexual orientation. The business workplace is not the melting pot that many were taught about, but that of the ethnic salad, blended yet distinct. The core of organizational composition worldwide still remains within the human resource realm for a shared and cohesive culture is behind the success of every company. The study of workplace culture is important for business research to ascertain the construct of the successful …