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Full-Text Articles in Business

Leading Large-Scale Social Change: Women And Higher Education In Utah, Susan R. Madsen, Cheryl Hanewicz, Doug Gardner Oct 2011

Leading Large-Scale Social Change: Women And Higher Education In Utah, Susan R. Madsen, Cheryl Hanewicz, Doug Gardner

Susan R. Madsen

One of the most challenging types of leadership today involves influencing societies toward social change. The purpose of this session is to present the details of one complex, large-scale project created to lead efforts within Utah to understand and then motivate more young women to attend and graduate from college.


An Investigation Of Potential Marketing Strategies For Entry Into The Shiitake Mushroom Industry In Utah, Imran Khan May 2011

An Investigation Of Potential Marketing Strategies For Entry Into The Shiitake Mushroom Industry In Utah, Imran Khan

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This study provides an analysis of the mushroom industry in the Utah with a focus on identifying opportunities for entry into the specialty mushroom market. Determining the strategic position of the mushroom industry requires the use of local information. In this study, a local survey of consumers in Northern Utah was used to generate specific information about consumer preferences and attitudes about mushrooms and how a new entrant might be positioned to address consumers’ wants and needs related to mushrooms, and specifically specialty mushrooms. Regression analysis and trend analysis were also performed using data obtained either from the survey or …


Using Organization Development For A Major Social Change Effort With Women And Education In Utah, Susan R. Madsen, Cheryl Hanewicz, Susan Thackeray Feb 2011

Using Organization Development For A Major Social Change Effort With Women And Education In Utah, Susan R. Madsen, Cheryl Hanewicz, Susan Thackeray

Susan R. Madsen

A critical issue right now in the state of Utah relates to women and higher education. Many leaders and citizens within the state have expressed concern that Utah is below the national average when it comes to women enrolling and completing postsecondary degrees. Although many speculate regarding the causes and challenges at the heart of this broader phenomenon, Utah stakeholders are unclear when it comes to the deeper complexities of this issue in the lives of the young female citizens within the state. The purpose of this paper and conference presentation is two-fold: first, to outline a complex, dynamic case …


Business Ethics And Social Responsibility: Exploring The Perceptions Of Utah Workers, Susan R. Madsen Jan 2011

Business Ethics And Social Responsibility: Exploring The Perceptions Of Utah Workers, Susan R. Madsen

Susan R. Madsen

This research study was conducted by Dr. Susan R. Madsen and her MBA students in the Woodbury School of Business at Utah Valley University (fall semester of 2010). This study resulted from a semester-long community-based research project conducted as a requirement of the Business Ethics and Social Responsibility course.