Business Commons^™

Creating Jo, Jenna Olson

Undergraduate Honors Capstone Projects

With the rise of technology, physical invitations have largely been replaced by digital invitations and e-cards. This change in invitation culture has led to less time and energy being spent on celebrating important life events. I created JO to help individuals elevate the important moments in their lives through intentional communication and beautiful designs. JO products seek to display effective, aesthetically pleasing, and meaningful messaging. This project documents my business, JO, through a written business plan and website.

A business plan aims to demonstrate a well-developed idea to gain support and investment. My business plan includes an executive summary, company …

Measuring The Intensity Of Mymotivators™ / Whole Brain® Communication In Print Advertising, Tanner Schulz

Undergraduate Honors Capstone Projects

Advertising’s purpose is to create a state of mind conducive to purchase (Colley, 1961).

This study seeks to identify, measure, and understand the intrinsic motivators communicated within print advertisements and quantify their intensities. The theory is that ads with more intense motivator content - distributed somewhat evenly across all four quadrants of the Whole Brain ® Model - will be more effective in influencing that state of mind.

This research is the first step in identifying, quantifying, and visualizing motivators communicated within print advertisements. The study analyzed 15 print ads found in contemporary magazines.

The framework for this work is …

Nato And The Ifrc: A Comparative Case Study, Abigail Kosiak

Undergraduate Honors Capstone Projects

This research analyzes the North Atlantic Treaty Organization's (NATO) Multinational Telemedicine System (MnTS) Project and works to answer five main questions:

1) What challenges did the NATO MnTS Project face that are directly related to the fact that the project included members from different countries and worked to create a system that operates across national borders?

2) How do these challenges compare to those faced by a non-governmental organization (NGO) like the International Federation of the Red Cross and Red Crescent Societies (IFRC)?

3) What successes has the IFRC had with its current operational model?

4) In what ways could …

Maximizing Returns For Investors Using Modern Portfolio Theory And The Efficient Frontier, Charity Smith Parkinson

Undergraduate Honors Capstone Projects

There exists an efficient frontier upon which there is an optimal point of allocation of an investor’s assets among different types of investment vehicles. Identifying this point and allocating a portfolio accordingly allow an investor to capture the highest market return with the least amount of risk. This research study offers a model which can be used to find this optimal investment allocation and discusses the challenges and assumptions associated with using it. Using techniques discussed in Markowitz (1952), we obtain the optimal allocation of wealth for two portfolios of 13 and 12 assets, respectively. Such a model is not …

Becoming An Artistic Entrepreneur: The Nuts And Bolts Of Running A Successful Artistic Venture, Collette Nicole Cook

Undergraduate Honors Capstone Projects

The music industry is shifting away from the traditional concert in traditional venues. New and innovative concert experiences are beginning to be designed to continue to find ways to speak to new audiences. As a musician, entrepreneurial skills are becoming more and more mandatory in creating a long-lasting career. Despite the thousands of people who graduate around the country with a music degree each year, the number of traditional music jobs as a major symphony orchestra member or touring soloist are becoming more and more difficult to land, causing many graduates to have to find work in a different field …

2018 Marketing Audit For Jump The Moon Foundation, Luke L. Flynn

Undergraduate Honors Capstone Projects

Jump the Moon Foundation (JTM) was started in December of 2017 as a nonprofit organization under the vision and direction of Michael J. Bingham, an artist and teacher with 30 plus years of professional experience. During his art experiences in and outside the workforce and classroom, Michael noticed a gap in the nonprofit sector for an organization that helps "individuals of all abilities" take part in art. This intuition and vision soon lead to Michael's creation of JTM, "a vocational arts program dedicated to creating opportunities for artists with disabilities to make, market, and earn income from their original and …

An Investigation Of The Impact Of Changing Social Norms On Female Clothing Attire Pre And Post Ww Ii, Bailey Marie Burningham

Undergraduate Honors Capstone Projects

Not only did World War II bring about changes to the economy and policy in the United States, it also changed women's fashion and, consequently, the way in which women's fashion was presented through marketing efforts. This study is an investigation of how changing social norms, as seen in various marketing material, may have impacted women's attire before and after World War II. The study will be conducted by analyzing various reports on how changes came to pass throughout this time, and how different factors may have instigated the change. Additionally, an analysis of marketing materials used pre and post …

The Nfl And Trump: Did Protesting Cause The Decline?, Jameson Osmond

Undergraduate Honors Capstone Projects

This project is a study in econometric modeling of the effects of the protests of the national anthem in the NFL during the 2016-2017 seasons. The project is created to determine the accuracy or lack thereof of President Donald Trump's statement that the cause of the decline in viewership and ratings (and thus business) of NFL games was caused by protests that deterred US viewers.

Using viewership and rating data, along with various protest indexes created by collecting game-level protest data, an econometric model was constructed to allow for control over various endogenous and exogenous variables that surround NFL in-season …

Public Vs. Private Accounting: A Guide To Choosing Which Field Is Best For You, Katelyn Nelson

Undergraduate Honors Capstone Projects

Usually the big question among accounting students is whether to work in tax or audit. However, there is a third option. Accounting students may find a career in private accounting a better fit for them. This thesis is designed to discuss the aspects of both private and public accounting, and the opportunities available in each field. Unfortunately, it is difficult to determine which field of accounting will provide a student's desired lifestyle and will lead the student to his or her ultimate career goal. It was easier for me to decide which field I wanted to pursue after experiencing public …

Perceived Entitlement Among Amillenials Versus Baby Boomers: A Cross-Generational Examination, Eliza Comer

Undergraduate Honors Capstone Projects

As the Millennial workforce grows, understanding how Millennials are viewed- specifically in terms of entitlement-is an issue that merits attention, since perceived entitlement could negatively impact the extent to which an individual's contributions are valued in the workplace. While prior research suggests that Millennials are entitled (Allen 2015; Fisk 2010; Myers 2010), it neglects how perceptions of entitlement may differ across generations. We aim to address this gap by examining whether Baby Boomers and Millennials differ in their perceptions of what constitutes entitled behavior. Specifically, we test whether an individual's age, together with situational factors, may influence the extent to …

A Different Perspective On The Debate Between Nonprofit And For-Profit Microfinance Organizations, Hane E. De Oliveira Crevelari

Undergraduate Honors Capstone Projects

Microfinance for-profit organizations flooded the market in the early 2000's when microcredit demonstrated profitability. Ever since, an intense debate arose contesting the morality of profiting from the poor. Many for-profit microfinance institutions were accused of predatory lending through high interest rates and aggressive marketing and payment collection. In this paper, I examine the validity of the arguments for and against for-profits by extensively comparing the different target audiences of the charity sector and the private sector and the main arguments of each side. I conclude that, although the ability to serve the poor is compromised by profit motives, for-profit microfinance …

Cia Or Ceo: Who Will Be Responsible For Helping Protect National Security?, Jamie Elizabeth Crandal

Undergraduate Honors Capstone Projects

As technology advances businesses are being called upon to take an active role in helping protect national security. A variety of different companies and industries within the private sector, which are at the forefront of encryption and hacking technologies, have the option to aid or subvert the intelligence community by sharing breakthrough technology in the interest of helping ensure domestic tranquility.

Many industries and companies within the private sector argue that while they are not actively trying to subvert efforts to protect national security it is not in their best interest, or the best interest of their customers, to hand …

The Relationship Between Income Taxes And Market Returns, Chelsea Hepworth

Undergraduate Honors Capstone Projects

This paper investigates the relationship between book to tax differences and market returns. Prior research has been conducted that shows the ability of book to tax differences to predict future earnings, and this study expands that research to see if book to tax differences have predictive value in terms of actual market returns. This study uses a sample of firms from the Compustat database and runs a regression using book to tax differences and company returns as compared to the market. Results show that book to tax differences do have some predictive value which could potentially allow an investor to …

Why Despite Bipartisan Support, The Embargo Against Cuba Won't Go Down Without A Fight, Victoria Scotte Rasmussen

Undergraduate Honors Capstone Projects

Within the past decade, there has been a dramatic shift in American politics. Once considered enemies, the United States and Cuba have reestablished diplomatic relations. The reestablishment of relationships is a surprise to many politicians because Cuba has not made the necessary changes to end the trade embargo put into place by the 1996 Helms-Burton act.

The majority of the friction in ending the embargo is from the Republican Party. While over half the Republicans in the country support ending the embargo, the Republicans in congress are not quite as divided on the issue. Still, some republicans are adamantly in …

Intergenerational Care: A Strategic Approach To Senior Care, Amanda Lundholm Stadel

Undergraduate Honors Capstone Projects

Our society has become increasingly segregated between generations, specifically with senior adults. During the last years of a senior adult's life, he or she may often feel socially isolated which is closely correlated to depression, mental health challenges, and physical decline. These challenges may likely increase considering the number of adults age 65 and older is predicted to double within the next 25 years.

Intergenerational care is an innovative model that combines both child and senior care in a way that bridges the gap between generations. Studies have shown that implementing this model can benefit residents in ways that other …

The Opm Data Breach: Lessons Learned, Michael Wheat

Undergraduate Honors Capstone Projects

In 2015 the federal government announced the largest data breach in United States government history. The Office of Personnel Management (OPM) was hacked, and the personal information of more than 25 million American people was lost to foreign attackers. This incident has spawned concern and outrage about the security of government data in the emerging digital age.

Moving forward from the breach questions remain about how this event happened. It's clear that there were weaknesses that were taken advantage of by malicious threats abroad, and investigations into the attack have yielded surprising results. Not only was the security in place …

Entrepreneurship: The Why And How Of Starting Your Own Business, Braiden Coleman

Undergraduate Honors Capstone Projects

What resources are available to the new entrepreneur? How do I know if my business idea is a good idea? What are the tax advantages of starting your own business? My research answers each of these questions in addition to many other questions the new entrepreneur might have. Part of my research insights were gained by experiential learning: I took a business idea of my own and took it through several key processes such as business idea generation, business model creation, market research, and advertising. I sought to learn more about the resources available to the new entrepreneur. In addition …

The Impact Of Visual Cues And Service Behavior On The Consumer Retail Experience, Taylor Bjerk

Undergraduate Honors Capstone Projects

With product differentiation low in the retail industry, businesses need to create strong brand images and increase customer loyalty in order to remain competitive. Visual merchandising is one tool that businesses have to communicate their message in a compelling and strategic manner. Within the scope of visual merchandising there are a number of atmospherics, or cues, which include visual, tactile, and auditory, that can be used in conjunction with one another to influence consumer behavior. Service encounters also have a strong influence on the consumer retail experience and must be managed effectively to make sure their influence is positive. All …

A Step In The Right Direction, Kyle Draper

Undergraduate Honors Capstone Projects

The Small Enterprise Education and Development (SEED) Program is a semester long internship through the Jon M. Huntsman School of Business. Through the program, students are able to travel abroad and "teach basic business and financial principles to local entrepreneurs ... to break the poverty cycle by teaching others to become self-reliant and improve their standard of living in a sustainable way"

Targeting The Weak: A Content Analysis Of Violence In Advergames, Arshak Papazyan

Undergraduate Honors Capstone Projects

With a rising trend of targeting children using various means of advertisement, the popularity of advergames has significantly increased. Although previous research suggests that negative content in advergames result in less favorable attitudes toward the game (Waiguny, et al., 2013), the presence of violence in advergames targeted to children aged three to ten years is significantly high. Despite the growing concern regarding violence in advergames and other means of advertisement targeted to children, research has not yet investigated the actual amount of violence in advergames. To shed light on this important issue, the present research discusses results of a descriptive …

Cultural Influences On Women In Leadership: An Extension Of The Hofstede And Globe Dimensions, Wendy Bosshardt

Undergraduate Honors Capstone Projects

Technology has forever changed the face of business. Although in the past business markets have been limited to local geographic areas, the concept of outsourcing has opened a diverse spectrum of international markets. An increase in suppliers and consumers can improve business effectiveness and efficiency, but entering international markets can be detrimental if the business is unaware of the subtle differences the new market has in regard to leadership styles and cultural values. Hofstede's cultural dimension analysis has been the primary research study for many industry and academic professionals (Bond 2002; Hofstede 1997). However, many scholars are questioning whether Hofstede's …

The Affordable Care Act: Five Years Later, Andrew Dana Izatt

Undergraduate Honors Capstone Projects

The challenges facing the American health care system are well known and manifold. The United States pays substantially more for its health care than any other developed, industrialized nation. Per capita health care spending in 2012 was $8,745, up from $356 in 1970 without marked improvements in life expectancy, quality of life, or outcomes. But despite all of our health spending, large portions of our population go without health insurance. Being uninsured carries real consequences. A report published in the American Journal of Public Health, by researchers at Harvard Medical School, using statistics from the Centers for Disease Control and …

Bringing The Best Of Business To School Administration, Michael Antony De Filippis

Undergraduate Honors Capstone Projects

The disciplines of business and school administration are recognized as distinct and separate in purpose, product, and operation. While fundamental differences do exist between the two, school administrators have a need for application of business principles in order to manage an educational institution. Schools are, at their foundation, organizations relying on effective management, budgeting, public relations, value creation, etc. Despite this need, school administrators often come from backgrounds in teaching rather than management.

Research was conducted from secondary sources and personal interviews with teachers, university professors, and school administrators to examine the similarities between administration in business and schools. The …

Women-Owned Business Branding: Consumer Behavior Based On Hedonic Vs. Utilitarian Positioning, Gracie Leeann Arnold

Undergraduate Honors Capstone Projects

Similar to the "country of origin" effect, branding a business with a specific ownership may have an effect on consumer purchasing behavior; but, as this trend grows so does the amount of research on how this effect is manifested. Large, powerful companies like Wal-Mart, Ex-IM Bank, and Toyota have recently launched initiatives to promote women-owned business enterprises by targeting women-owned suppliers. Women-owned business have seen unprecedented growth and market share in the past decade. In response, Wal-Mart has pledged to source $20 billion in goods from women-owned businesses by 2016. Wal-Mart began using the "Women-Owned" business logo (WOB) that was …

Barriers To Women In Economic Development, Rachel Ann Rawlings

Undergraduate Honors Capstone Projects

The focus of my research is on Ghana, because I completed a microfinance internship there. The methodology of this research is a combination of direct observation, interviews, and secondary research. Women in Ghana are limited from obtaining greater economic power by formal and informal barriers. Formal barriers are systematic exclusions from resources that prevent women from pursuing greater levels of power, specifically lack of access to capital and unstable political institutions. Informal barriers are perceived by individuals or societies but are not evidenced in the societal structure. Informal barriers that hinder women from progress include community restraints regarding the role …

Crony Chronicles Website Redesign, Lindsey Marie Mcbride

Undergraduate Honors Capstone Projects

The policy team at the Charles Koch Institute is broken into different areas of research. During my summer internship, I was assigned to research crony capitalism with four other members of the policy team. Along with their research on crony capitalism, these team members maintained a website called cronychronicles.org. For a definition of crony capitalism, or cronyism, see Appendix C. The goal of the website was to be "the leading online resource for everything related to cronyism" (About Us). I was very interested in the research I was conducting on crony capitalism, and enjoyed contributing information to the Crony Chronicles …

Improving Financial And Personnel Management At Petsfirst! Wellness Center, Andrew Arveseth

Undergraduate Honors Capstone Projects

A part of my coursework in the Jon M. Huntsman School of Business, I was able to participate in a management internship at PetsFirst! Wellness Center. This internship provided me with the opportunity to really evaluate and understand multiple elements of a management position. I specifically focused on client incentives, cost management, and human resources during the course of my internship project at this veterinary clinic. My responsibilities in each of these business functions helped me develop the skills necessary to effectively hold a management position after graduation.

Internship At Metalwest As A Market Researcher, Jolynn Marie Carr

Undergraduate Honors Capstone Projects

I was accepted and worked as an intern for the company Metalwest. (They have since merged with another company and are now called O'Neal Industries.) My internship title was Market Researcher. As a market researcher, I was in charge of discovering vital information for future growth of the company. I participated in research in order to expand Metalwest's business into government agencies as well as discover possible customers outside of the government. I researched using the internet, books, and phone calls.

Ogden Valley Development Analysis And Plan, Alex Daines, Cooper Larsen, Nate Naegle, Chris Ransom

Undergraduate Honors Capstone Projects

A team of four Huntsman Scholars undertook an intensive, semester-long project, analyzing how the Ogden Valley Planning Commission could best ensure sustainable, wise development in its pristine Valley, preventing unwise overdevelopment down the road. The final presentation, with analysis and recommendations, was made on May 6, 2014, in Ogden before the Ogden Valley Planning Commission and members of the public. The results were praised highly by Planning Commissioner Pen Hollist.

A Management Buyout In The Lower Middle Market, James Kenneth Allred

Undergraduate Honors Capstone Projects

ABC Inc., "ABC" or "The Company", is a leading manufacturer of precision rotary valves, feeders, screw conveyors, and components found in industrial material handling systems. Due to their proprietary products, exceptional durability, and custom design and manufacturing processes, ABC has developed a reputation as a premium manufacturer and supplier of choice across various industries. ABC initially targeted the wood products industry, and pulp and paper remains its largest industry segment today, but The Company has since expanded its services to mining, cement, chemical companies as well as coal and biomass burning plants. In addition to its proprietary products, ABC provides …