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Full-Text Articles in Business

The Impact Of Integration Quality On Customer Equity In Data Driven Omnichannel Services Marketing, Tasnim M Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Samuel Fosso Wamba Jan 2017

The Impact Of Integration Quality On Customer Equity In Data Driven Omnichannel Services Marketing, Tasnim M Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Samuel Fosso Wamba

Faculty of Business - Papers (Archive)

The plethora of digital channels has shifted multichannel services to an omnichannel environment. In the omnichannel context, the borderline of offline, online and digital channels is diminishing as consumers utilize several channels simultaneously to complete any purchases. Additionally, as more channels are introduced, the amount of customer data collected at each touch point is increasing rapidly. However, the urgent need to integrate all information with service attributes within these channels will result in increasing cost and consequently customer dissatisfaction if they are disintegrated. To address this phenomenon, this research focuses towards developing quality dimension for data driven omnichannel services marketing. …


Sustainability And Intertemporal Equity: A Multicriteria Approach, Cinzia Colapinto, Danilo Liuzzi, Simone Marsiglio Jan 2015

Sustainability And Intertemporal Equity: A Multicriteria Approach, Cinzia Colapinto, Danilo Liuzzi, Simone Marsiglio

Faculty of Business - Papers (Archive)

In (macro)economics literature, the need to consider sustainability and intertemporal equity issues leads to propose different criteria (discounted utilitarianism, green golden rule, Chichilnisky criterion) in order to define social welfare. We compare and assess the outcomes associated to such alternative criteria in a simple macroeconomic model with natural resources and environmental concern (Chichilnisky et al. in Econ Lett 49:174-179, 1995), by relying on a multicriteria approach. We show that among these three criteria, the green golden rule (discounted utilitarianism) yields the highest (lowest) welfare level, while the Chichilnisky criterion leads to an intermediate welfare level which turns out to be …


Neoliberalism And The Global Financial Crisis, Sharon Beder Jan 2009

Neoliberalism And The Global Financial Crisis, Sharon Beder

Faculty of Arts - Papers (Archive)

The new right advocated policies that aided the accumulation of profits and wealth in fewer hands with the argument that it would promote investment, thereby creating more jobs and more prosperity for all. However financial markets provide opportunities for investment without creating jobs and, as the global financial crisis has revealed, speculative investment feeds an ephemeral prosperity that can be wiped out in a short time period. Inequities resulting from new right policies – including the deregulation of labour markets and the reduction of government spending – reduced consumer demand which had to be propped up with consumer credit and …


The Equity Premium In Australia And The United States: 1889-1978, Simon Ville Jan 2006

The Equity Premium In Australia And The United States: 1889-1978, Simon Ville

Faculty of Commerce - Papers (Archive)

The equity risk premium puzzle has received regular attention by economists since it was first invoked by Mehra and Prescott twenty years ago. In a recent paper, they revisit the question and reject many of the explanations offered but we are left with no clear alternative account. The current paper seeks to do two things. We provide matching historical evidence of the equity premium for Australia and compare the results for the two nations. Resulting from this, we argue that a closer understanding of phases of economic history helps to explain the puzzle.


Market Efficiency And The Returns To Simple Technical Trading Rules: New Evidence From U.S. Equity Market And Chinese Equity Markets, Gary Gang Tian, Guang Hua Wan, Mingyuan Guo Jan 2002

Market Efficiency And The Returns To Simple Technical Trading Rules: New Evidence From U.S. Equity Market And Chinese Equity Markets, Gary Gang Tian, Guang Hua Wan, Mingyuan Guo

Faculty of Commerce - Papers (Archive)

Numerous studies in the finance literature have investigated technical analysis to determine its validity as an investment tool. This study is an attempt to explore whether some forms of technical analysis can predict stock price movement and make excess profits based on certain trading rules in markets with different efficiency level. To avoid using arbitrarily selected 26 trading rules as did by Brock, Lakonishok and LeBaron (1992) and later by Bessembinder and Chan (1998), this paper examines predictive power and profitability of simple trading rules by expanding their universe of 26 rules to 412 rules. In order to find out …