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Open Access. Powered by Scholars. Published by Universities.®

University of Wollongong

2020

Digital

Articles 1 - 2 of 2

Full-Text Articles in Business

Transforming Business Using Digital Innovations: The Application Of Ai, Blockchain, Cloud And Data Analytics, Shahriar Akter, Katina Michael, Muhammad Rajib Uddin, Grace Mccarthy, Mahfuzur Rahman Jan 2020

Transforming Business Using Digital Innovations: The Application Of Ai, Blockchain, Cloud And Data Analytics, Shahriar Akter, Katina Michael, Muhammad Rajib Uddin, Grace Mccarthy, Mahfuzur Rahman

Sydney Business School - Papers

This study explores digital business transformation through the lens of four emerging technology fields: artificial intelligence, blockchain, cloud and data analytics (i.e., ABCD). Specifically, the study investigates the operations and value propositions of these distinct but increasingly converging technologies. Due to the dynamic nature of innovation, the potential of this ABCD hybridization, integration, recombination and convergence has yet to be considered. Using a multidisciplinary approach, the findings of the study show wide-reaching and diverse applications among a variety of vertical sectors, presenting exploratory research avenues for future investigation. The study also highlights the practical implications of these new technologies.


Building Dynamic Service Analytics Capabilities For The Digital Marketplace, Shahriar Akter, Saradhi Motamarri, Umme Hani, Riad Shams, Mario Fernando, Mujahid M. Babu, Kathy Shen Jan 2020

Building Dynamic Service Analytics Capabilities For The Digital Marketplace, Shahriar Akter, Saradhi Motamarri, Umme Hani, Riad Shams, Mario Fernando, Mujahid M. Babu, Kathy Shen

Sydney Business School - Papers

Service firms are now interacting with customers through a multitude of channels or touchpoints. This progression into the digital realm is leading to an explosion of data, and warranting advanced analytic methods to manage service systems. Known as big data analytics, these methods harness insights to deliver, serve, and enhance the customer experience in the digital marketplace. Although global economies are becoming service-oriented, little attention is paid to the role of analytics in service systems. As such, drawing on a systematic literature review and thematic analysis of 30 in-depth interviews, this study aims to understand the nature of service analytics …