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Full-Text Articles in Business
Optimal Control: Theory And Application To Science, Engineering, And Social Sciences, Davide La Torre, Herb Kunze, Manuel Ruiz-Galan, Tufail Malik, Simone Marsiglio
Optimal Control: Theory And Application To Science, Engineering, And Social Sciences, Davide La Torre, Herb Kunze, Manuel Ruiz-Galan, Tufail Malik, Simone Marsiglio
Faculty of Business - Papers (Archive)
[extract] An optimal control problem entails the identification of a feasible scheme, policy, program, strategy, or campaign, in order to achieve the optimal possible outcome of a system. More formally, an optimal control problem means endogenously controlling a parameter in a mathematical model to produce an optimal output, using some optimization technique. The problem comprises an objective (or cost) functional, which is a function of the state and control variables, and a set of constraints. The problem seeks to optimize the objective function subject to the constraints construed by the model describing the evolution of the underlying system. The two …
Multi-Criteria Decision Analysis With Goal Programming In Engineering, Management And Social Sciences: A State-Of-The Art Review, Cinzia Colapinto, Raja Jayaraman, Simone Marsiglio
Multi-Criteria Decision Analysis With Goal Programming In Engineering, Management And Social Sciences: A State-Of-The Art Review, Cinzia Colapinto, Raja Jayaraman, Simone Marsiglio
Faculty of Business - Papers (Archive)
Goal programming (GP) is an important class of multi-criteria decision models widely used to analyze and solve applied problems involving conflicting objectives. Originally introduced in the 1950s by Charnes et al. (Manag Sci 2:138-151, 1955) the popularity and applications of GP has increased immensely due to the mathematical simplicity and modeling elegance. Over the recent decades algorithmic developments and computational improvements have greatly contributed to the diverse applications and several variants of GP models. In this paper we present a state of the art literature review on GP applications in three selected (prominent and popular) areas, namely engineering, management and …
Modelling The Impact Of Perceived Connectivity On The Intention To Use Social Media: Discovering Mediating Effects And Unobserved Heterogeneity, Samuel Fosso Wamba, Shahriar Akter, Eric W. T Ngai, Imed Boughzala
Modelling The Impact Of Perceived Connectivity On The Intention To Use Social Media: Discovering Mediating Effects And Unobserved Heterogeneity, Samuel Fosso Wamba, Shahriar Akter, Eric W. T Ngai, Imed Boughzala
Faculty of Business - Papers (Archive)
Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based …
A Qualitative Analysis Of Young Drivers' Perceptions Of Driver Distraction Social Marketing Interventions, Nathan Turnbull, Jennifer Algie
A Qualitative Analysis Of Young Drivers' Perceptions Of Driver Distraction Social Marketing Interventions, Nathan Turnbull, Jennifer Algie
Faculty of Business - Papers (Archive)
This study gives insight into why current driver distraction social marketing interventions are not motivating the high-risk target audience of young drivers to cease using their mobile phones when driving. Three focus groups (n=30) were conducted with drivers aged 18-25 years old to explore current attitudes and behaviours in regard to mobile phone use when driving. Additionally four emergent themes were identified from the target audience’s reactions to six social marketing interventions specifically targeting mobile phone cessation. These themes are analysed through the lens of the Extended Parallel Process Model (EPPM) comprising perceived severity, perceived susceptibility, response efficacy and self-efficacy.
The Social Innovation Network (Sinet) University Of Wollongong Final Report 2015, Helen M. Hasan
The Social Innovation Network (Sinet) University Of Wollongong Final Report 2015, Helen M. Hasan
Faculty of Business - Papers (Archive)
[extract] A decade ago, discussions were held between Prof Margaret Sheil, the then Pro Vice- Chancellor (Research), and researchers in the social science on the most effective structures by which the University's Research Office could recognize and support research excellence in areas other than science and engineering. Most of the Research Strengths funded at the time adopted the traditional institute structure, which suited science and engineering where costly laboratories and equipment were needed. We pointed out that research in Social Sciences, Humanities, Business and Education tended to occur in small groups all over campus between which there were multiple connections. …