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Reshaping Competitive Advantages With Analytics Capabilities In Service Systems, Shahriar Akter, Angappa Gunasekaran, Samuel Fosso Wamba, Mujahid M. Babu, Umme Hani
Reshaping Competitive Advantages With Analytics Capabilities In Service Systems, Shahriar Akter, Angappa Gunasekaran, Samuel Fosso Wamba, Mujahid M. Babu, Umme Hani
Sydney Business School - Papers
Big data analytics capability can reshape competitive advantages for a service system. However, little is known about how to develop and operationalize a service system analytics capability (SSAC) model. Drawing on the resource based view (RBV), dynamic capability theory (DCT) and the emerging literature on big data analytics, this study develops and validates an SSAC model and frames its impact on competitive advantages using 251 survey data from service systems analytics managers in the U.S. Partial Least Squares (PLS)-Structural Equation Modeling (SEM) was used as a data analysis technique to develop and validate the hierarchical SSAC model. The main findings …