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University of Wollongong

Faculty of Business - Papers (Archive)

2015

Impact

Articles 1 - 3 of 3

Full-Text Articles in Business

Cost Impact Of Hospital Acquired Diagnoses And Impacts For Funding Based On Quality Signals, Jim Pearse, Deniza Mazevska, Terri Jurgens Jackson Jan 2015

Cost Impact Of Hospital Acquired Diagnoses And Impacts For Funding Based On Quality Signals, Jim Pearse, Deniza Mazevska, Terri Jurgens Jackson

Faculty of Business - Papers (Archive)

Background Internationally, there have been efforts to adjust hospital funding based on the quality of care provided by the hospital. A variety of approaches has been used by different countries and payers. Incorporating quality signals into activity-based funding is also a possibility for Australia. This study set out to explore the cost impact of potentially poor quality care in Australian hospitals, and to understand the implications from a funding perspective.


Modelling The Impact Of Perceived Connectivity On The Intention To Use Social Media: Discovering Mediating Effects And Unobserved Heterogeneity, Samuel Fosso Wamba, Shahriar Akter, Eric W. T Ngai, Imed Boughzala Jan 2015

Modelling The Impact Of Perceived Connectivity On The Intention To Use Social Media: Discovering Mediating Effects And Unobserved Heterogeneity, Samuel Fosso Wamba, Shahriar Akter, Eric W. T Ngai, Imed Boughzala

Faculty of Business - Papers (Archive)

Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based …


The Impact Of Consumer Search Behavior On Search Advertising In The Hotel Industry, Qiang Lu, Yupin Yang, Shahriar Akter Jan 2015

The Impact Of Consumer Search Behavior On Search Advertising In The Hotel Industry, Qiang Lu, Yupin Yang, Shahriar Akter

Faculty of Business - Papers (Archive)

This chapter proposes a conceptual framework to encapsulate our understanding of how consumers' search behavior influences the content in search advertising in the hotel industry. We suggest that firms can better match consumers' preferences and needs by embracing a trade-off between price information and product information in search advertising. The dynamics of this trade-off is driven by consumers' prior product knowledge and the type of advertisers in the competitive market. Our framework suggests that travel agents tend to focus more on price advertising in their search ads, whereas hotels do not change their level of price advertising in a competitive …