Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

University of Washington Tacoma

Conference

2013

Discipline

Articles 1 - 4 of 4

Full-Text Articles in Business

Informative Advertising And The Global Csr Initiatives, Shawn Pope Jul 2013

Informative Advertising And The Global Csr Initiatives, Shawn Pope

Academic Conference on Good Business

Both academics and the general public suspect a relationship between advertising and corporate social responsibility (CSR). The quantitative research thus far addresses only whether advertising precedes CSR practices, on the basis that advertisers use CSR as yet another tool for building the corporate brand. Findings have been inconclusive. This paper, rather, builds the “informative advertising” hypothesis, the idea advertising follows CSR practices, as firms attempt to publicize their good deeds. The global CSR initiatives are the case for analysis, namely the Global Compact, Global Reporting Initiative, and Carbon Disclosure Project. Results from this paper fail to support the informative advertising …


Authenticity And Appropriation As Issues In Corporate Social Responsibility, Paul Skilton Jul 2013

Authenticity And Appropriation As Issues In Corporate Social Responsibility, Paul Skilton

Academic Conference on Good Business

In this study I focus on CSR initiatives that appropriate goals values and categories from competing institutional logics to better understand why some of these initiatives are seen as authentic by stakeholders, while others are viewed as fake. I illustrate my theory development with examples from the competing logics of food production and distribution, and explore the differences that have produced varying outcomes in terms of perceived authenticity. I begin with a review of the literature and then discuss the multiple logics of food systems and the perceived authenticity of CSR initiatives in this arena.


Pay For Environmental Performance: The Effect Of Incentive Provision On Carbon Emissions, Ioannis Ioannou Jul 2013

Pay For Environmental Performance: The Effect Of Incentive Provision On Carbon Emissions, Ioannis Ioannou

Academic Conference on Good Business

An increasing number of companies are striving to reduce their carbon emissions and, as a result, they provide incentives to their employees linked to the reduction of carbon emissions. Using both fixed effects models and matching samples we find evidence that the use of monetary incentives is associated with higher carbon emissions. Moreover, we find that the use of nonmonetary incentives is associated with lower carbon emissions. Consistent with monetary incentives crowding out motivation for prosocial behavior, we find that the effect of monetary incentives on carbon emissions is fully eliminated when these incentives are provided to employees with formally …


Greed Is Good, Roger Mcneill White Jul 2013

Greed Is Good, Roger Mcneill White

Academic Conference on Good Business

Recent experimental CSR research suggests that principal philanthropy offers benefits to the firm. I test this finding using archival data in a natural experiment. In publically traded firms, I find that charitable pledges by blockholders create agency problems that overwhelm any benefits and destroy shareholder value. This effect is stronger when the blockholder has, beyond his economic incentives, a fiduciary duty (as a director or fund manager) to monitor the firm and its managers. I attribute these findings to small investors relying on the self-interest of major shareholders to monitor managers and other investors. A charitable pledge lessens the market’s …