Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Three Essays On Anti-Consumers: Conpcetualizing, Envisioning, And Expanind Based On Self-Construal And Political Ideology, Soochan Choi
Three Essays On Anti-Consumers: Conpcetualizing, Envisioning, And Expanind Based On Self-Construal And Political Ideology, Soochan Choi
Open Access Theses & Dissertations
The current dissertation is designed to contribute to our understanding of anti-consumers and their behaviors. Although past literature on anti-consumers gets attention from researchers and marketers, it lacks a deeper understanding of who and how anti-consumers behave societally and ideologically against targeted companies. Given this lack of understanding of anti-consumers, this dissertation conceptualizes anti-consumers, develops anti-consumer measurements, tests marketing strategies to attenuate their behaviors, and adds additional type of anti-consumption behavior, switching behavior, for marketers to maximize profits. The first essay develops a typology of anti-consumers by drawing on the literature on political ideology and self-construal. The essay suggests that …
Ceo Political Ideology And Risk Factor Disclosure, Jiwoo Seo
Ceo Political Ideology And Risk Factor Disclosure, Jiwoo Seo
Open Access Theses & Dissertations
I examine whether and how CEO political ideology affects risk factor disclosure. Since 2005, the Securities and Exchange Commission (SEC) has required U.S. firms to disclose risk factors in their 10-K filings. While prior studies document that this required disclosure increases the information content of financial reports, there is limited evidence on how Chief Executive Officer (CEO) personality traits influence risk factor disclosure. In this paper, I focus on CEOs' political ideology to proxy for their personality traits. Using CEOs' personal political contributions data to capture their political ideology, I find that firms with Republican-leaning CEOs provide less risk factor …