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Full-Text Articles in Business
Effects Of Sentiments On The Morphing Of Falsehoods And Correction Messages On Social Media, Kelvin K. King, Bin Wang, Diego Escobari
Effects Of Sentiments On The Morphing Of Falsehoods And Correction Messages On Social Media, Kelvin K. King, Bin Wang, Diego Escobari
Information Systems Faculty Publications and Presentations
The burgeoning literature on fake news reveals that the emotional context of the message is a major factor that drives its diffusion on social media. However, studies have largely missed a major aspect of the diffusion process, which is the morphing of the textual contents themselves during this process. Our study first visually illustrates through hazard functions that, while falsehoods morphs aggressively at the initial stages, correction messages morph more aggressively in the long run. In addition, we leverage on cosine distance and econometric modeling to empirically investigate how sentiment affects the morphing of fake news and their correction messages. …
Exploring Customers' Reactions To Enforcement Of Fine Print, Sudipto Sarkar
Exploring Customers' Reactions To Enforcement Of Fine Print, Sudipto Sarkar
Theses and Dissertations
The goal of this dissertation is to investigate the effects of enforcement and/or unenforcement of “Fine Print” on consumers’ reactions. “Fine Print” is defined as both the explicit and implicit conditions under which the product/service contract waives firm responsibility and accountability toward unsuccessful product/service experience, and outcome or lack of customer satisfaction with the same. Study 1 examined the interaction effects between “Fine Print” and “Company Size” on trust, satisfaction, repurchase intention, switching intentions, and word-of-mouth in a retailer context. The results revealed significant interaction effects between “Fine Print” and “Company Size” for satisfaction and repurchase intention, where satisfaction and …