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Full-Text Articles in Business
Africa Meets America: The Impact Of Collectivism And Individualism On Attitude Towards Shopping, Charles Blankson, Thuy Nguyen, Esi A. Elliot, Sayed Abbas Ahmed, Pumela Msweli
Africa Meets America: The Impact Of Collectivism And Individualism On Attitude Towards Shopping, Charles Blankson, Thuy Nguyen, Esi A. Elliot, Sayed Abbas Ahmed, Pumela Msweli
International Business and Entrepreneurship Faculty Publications and Presentations
The adoption of marketing strategy does not occur in cultural vacuums. Instead, marketing strategies unfold within social contexts that encode values, beliefs, and patterns of behavior. The increasingly inter-dependent global economy results in the acculturation of tensions between global and local consumer cultures. This dynamism however offers new opportunities for international firms to redefine and reevaluate their glocal (global/local) marketing strategies. Relying on Triandis cultural dimensions, this research contributes to international marketing literature by answering two key research questions, namely, what are the differences between African (Ghanaian) and American consumers’ cultural characteristics? and how do the cultural differences explain attitude …
Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik
Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik
Marketing Faculty Publications and Presentations
Learning from and encouraged by the impacts of film film-based windows into globalization phenomena, in this issue of MGDR, we have focused on the film Crazy Rich Asians. In the popular press, the movie has been hailed as a major cultural point of departure for Hollywood as well as panned as just an Asian Asian-themed romantic comedy that celebrates the super-rich of Asia. The buzz around this movie does, however, indicate a slight bend in the curve of the geopolitics of the globalization discourse – and hence our decision to feature a number of academically insightful reviews of this movie …