Business Commons^™

Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta

Theses and Dissertations - UTB/UTPA

As contemporary consumers interact with one another and the market in a more symbolic manner, the ways music and other products are used are changing. Scholarly research has investigated the use of music in a social manner, mostly in terms of self-identity, and practitioners have explored the sharing of music, particularly with regard to the use of technology. The present research takes a closer look at the social use of music and proposes a consequence that is termed Perceived Creative Partnership; people use music in a social manner in order to achieve a state of being where they feel as …

The Effect Of Web Interface Features On Consumer Online Shopping Intentions, Jeffrey Sam Siekpe

Theses and Dissertations - UTB/UTPA

Amid the storm of hype over Internet adoption, it is observed that during the past years, organizations have taken considerable interest in eagerly acquiring computer hardware and software to implement electronic commerce (e-commerce) applications mostly to the detriment of human aspects of the information technology (IT) solutions (Freemantle, 2002; Lockwood & Lamp, 2000). Various Internet technologies, mostly the Web, have been implemented to offer online goods and services. Many credible estimates suggest that Internet buying and selling will account for close to $2 trillion of annual economic activity by 2004 (Citrin et al., 2003; Fry, 2000). While the promise of …

The Utilization Of Perceived Needs Importance In Explaining And Predicting Responsiveness To Organizational Inducements, Melissa N. Castillo

Theses and Dissertations - UTB/UTPA

The concern over attraction and retention strategies in organizations has been widely acknowledged through the voluminous amount of research. As functions of human resources management (HRM), the emphasis in utilizing effective attraction and retention strategies cannot be ignored due to their importance to the firm's overall performance. In meeting this concern, inducements have been recently mentioned to be the missing link in providing more effective recruitment and retention strategies. Inducements are deliberate modifications of a job characteristic or the work environment, including benefits for the sole purpose of enhancing the attractiveness of a job to potential applicants and maintaining that …

Manipulating Ethos And Pathos: Accents, Product Complexity, And Promotional Messages In Chile, Victor Ramon Davila

Theses and Dissertations - UTB/UTPA

This dissertation is motivated by fundamental questions about source effects in persuasive communications: Do receiver attributes influence perceptions about the source and about the object of the message? Do source and object cues influence receiver perceptions about the source? Do source and object cues influence receiver perceptions about the object of the message?

Traditional conceptions of receiver responses to a source have focused on character trait inferences. Of these character trait inferences, the literature on source credibility appears to converge on two categories: source expertise and source trustworthiness. A more recent stream of research has grown around the concept of …