Business Commons^™

Great Recession And Corporate Recovery: Empirical Evidence Of The Impact Of Firms' Internal Control System, Gbolahan Oladayo

Theses and Dissertations

In Previous studies, we are made to understand that recession has a detrimental effect on corporate valves. Hence, I investigate substantial evidence that firms with a good internal control system, even during the financial crisis of 2008, were able to minimize redundancies that could have negatively affected the recovery of their company’s post-recession. Thus, firms with effective internal control systems are able to recover from negative events significantly faster (as measured by the firm’s values) than those without such systems.

Financial Literacy And Consumer Well-Being: Examining The Role Of Gender Role Ideology, Lorena Garcia Ramon

Theses and Dissertations

Financial literacy, or the ability to process economic information and make informed decisions about financial planning, wealth accumulation, debt, and pensions, has been linked to beneficial financial behaviors that support financial well-being. Despite these benefits, consumers tend to underperform in financial literacy tests with women generally faring worse than men. This dissertation draws from gender roles literature and Expectancy-Value Theory to examine how, why, and when traditional attitudes regarding societal gender roles (i.e., gender role ideology) hinder women’s financial literacy and willingness to acquire financial knowledge. Moreover, it examines how financial literacy and willingness to …

La Asignación De Género De Los Préstamos En El Sureste De Tejas [The Gender Assignment Of Loans In Southeast Texas], Elsa Guadalupe Magana Orozco

Theses and Dissertations

En esta investigación se examina la asignación de género de préstamos del inglés al español en el Valle del Río Grande de Tejas basándose en 32 entrevistas sociolingüistas del Corpus bilingüe del Valle (Christoffersen y Bessett, 2019). Se han llegado a reconocer tres posibles factores que determinan la asignación de género (masculino o femenino) de los préstamos, tales como el sexo biológico, el género fonológico y el género analógico (Poplack, 1982; DuBord, 2004; Montés-Alcalá y Lapidus Shin, 2011). Los resultados muestran un total de 692 préstamos la mayoría fue asignado el género masculino un 50%, mientras 33% fue asignado el …

Conspicuous Asceticism: Collapsing Consumers' Hungry Ghosts, Ash Zareian

Theses and Dissertations

The author investigates an emerging construct called conspicuous asceticism expositioned from a narcissism-centric view. The understanding of this construct is approached by drawing an idiomatic semantic parallel in opposition to conspicuous consumption and by utilizing its current theoretical framework of narcissism. Moreover, this paper seeks to extend conspicuous consumption’s theoretical framework as synonymous with the construct of compulsive consumption. Furthermore, I illustrate that consumers must transcend narcissism through engaging in treatment modalities requisite to operationalize a pioneering effort in which consumers can engage in marketing campaign efforts to advertise conspicuous ascetic contexts. This dissertation gleans from extant literature in sociology, …

Essays On Individuals’ Information Assessment, Information Disclosure, Participation, And Response Behaviors In Online Health Communities, Joseph Ade Manga

Theses and Dissertations

The emergence of online health communities (OHCs) has enabled the use of information technologies to address some social and health needs including but not limited to emotional, social, and health-related issues. This information age has encouraged user generated (UG) content, which facilitates both peer-to-peer and business-to-peer interconnections. This rich and active information epoch (i.e., OHCs) is distinct in that value is generated when peers or participants—who may be content generators and/or content consumers—interact together by exchanging information and receiving supports aimed at addressing their specific needs; and this is made possible through the online platforms or support groups acting as …

Self-Service Technologies That Appear Human Interacting With Customers: Effects On Third-Party Observers, Ross Paul Murray

Theses and Dissertations

This dissertation examines the effects of viewing and hearing service failure and recovery interactions between self-service technologies (SSTs) and customers on third-party observers. Third-party observers are those that observe the actions of other customers as they interact with a firm in some way. These observations could occur in the present (face-to-face) or past (watching a video or listening to an audio recording). Third-party observers provide a unique perspective as they can provide a more neutral perspective of a failed service transaction and recovery as compared to the involved customer and firm.

This dissertation contributes to the SST literature and to …

The Examination Of Psychophysiological Effects Of Multisensory Imagery Marketing Strategy. A Triangulation In 3 Studies, Sasawan Heingraj

Theses and Dissertations

Multisensory imagery marketing strategy has been extensively suggested to be one of the advertising strategies that can generate long-term brand awareness, brand image, and authentic experience in a highly competitive market condition. This dissertation explored the psychophysiological effects of multisensory imagery marketing strategy on consumers' attitudes. Results from study 1 suggested that consumers’ masculine-feminine self-concept played an important role when evaluating multisensory imagery marketing messages. Specifically, consumers who exhibited a lower degree of masculine self-concept and those with feminine self-concept were likely to evaluate multisensory imagery marketing messages more positively than their higher masculine self-concept counterparts. We also found that …

Paralinguistic And Rhetorical Capabilities Of Emojis In Marketing Communication, Jacob Christopher Almaguer

Theses and Dissertations

Consumers and social media marketers have over 3,000 emojis at their fingertips. Despite the popularity of emojis on social media, marketing research on emojis remains limited. Extant marketing research on emojis that does exist primarily focuses on the emotional and reinforcement capabilities, a remnant of the limitations of the emoticon ancestor, and largely ignores the additional paralinguistic and rhetorical potential of emojis. In this dissertation, emojis as a paralanguage are explored with a particular focus on the creation of meaning on social media (Essay 1), and emojis as a full (Essay 2) and partial (Essay 3) substitute for text in …

Blockchain Value Creation Logics And Financial Returns, Daniel Narh Treku

Theses and Dissertations

With its complexities and portfolio-nature, the advent of blockchain technology presents several use cases to stakeholders for business value appropriation and financial gains. This 3-essay dissertation focuses on three exemplars and research approaches to understanding the value creation logics of blockchain technology for financial gains. The first essay is a conceptual piece that explores five main affordances of blockchain technology and how these can be actualized and assimilated for business value. Based on the analysis of literature findings, an Affordance-Experimentation-Actualization-Assimilation (AEAA) model is proposed. The model suggests five affordance-to-assimilation value chains and eight value interdependencies that firms can leverage to …