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Full-Text Articles in Business
Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer
Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer
Journal of Applied Sport Management
Retro marketing in sport has been relied upon for years. Sport fans see more teams and leagues implement retro marketing and merchandise into marketing plans. Despite this, we have little understanding behind the success of retro marketing in sport. Therefore, this paper sought to gain a better understanding of the demographic characteristics of retro merchandise consumers and to examine the impact of two psychographic factors. Surveys collected from fans of various professional sport teams in the United States (N = 1,509), demonstrated novel findings. In this study retro merchandise was preferred overall, younger fans were more likely to prefer retro …
Wingcups: Product Launch Digital Marketing Strategy, Sean M. Dolan
Wingcups: Product Launch Digital Marketing Strategy, Sean M. Dolan
Chancellor’s Honors Program Projects
No abstract provided.