Business Commons^™

Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song

Doctoral Dissertations

This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The model illustrates the relationships among facilitators, attitudes toward Human-Robot Interaction (HRI), anxiety toward robots, anticipated service quality, and the acceptance of RSRs. Specifically, the researcher investigates the extent to which the facilitators of usefulness, social capability, the appearance of RSRs, and the attitudes toward HRI affect acceptance and increase the anticipation of service quality. The researcher also tests the inhibiting role of pre-existing anxiety toward robots on the relationship between these facilitators and attitudes …

Understanding The Retail Investor: Technical And Fundamental Analysis, Ben Davis

Chancellor’s Honors Program Projects

No abstract provided.

Brand Positioning Vs. Employee Behavior, Kaitlin Day Waters

Chancellor’s Honors Program Projects

No abstract provided.

International Expansion In The Retail Industry: A Multi-Case Study On Strategic Expansionary Variables, Patrick Conaty

Chancellor’s Honors Program Projects

No abstract provided.

Exploring The Consequences Of Shopper-Facing Technologies: Their Effect On Shopper Experiences And Shopping Outcomes, Brian Ijams Spaid

Doctoral Dissertations

Just as technology has influenced nearly every facet of the modern consumer’s life, it is also significantly changing how those consumers shop and how it influences their purchase decisions. Understanding how technology impacts these shoppers within the retail environment is crucial for retail managers who are expected to deploy and manage these sources of continuous change.

The purpose of this dissertation is to explore the phenomenon of shoppers experiencing technology in the retail environment. Specifically, our primary goal is to understand how shopper-facing technologies impact shoppers’ experiences and behaviors and subsequently affect outcome variables that matter to retailers. To that …

Interaction Privacy: A Study Of Threats And Consequences, Carol Lee Esmark

Doctoral Dissertations

The purpose of the dissertation is to explore interaction privacy, a person’s ability to control the amount of access others have to the self during relational encounters in attempts to achieve ideal levels. According to marketing research, a positive shopping experience is becoming all the more important (Achrol & Kotler, 2012; Deighton et al., 2012), which could be enhanced with adequate levels of shopper privacy. Using reactance theory (Brehm 1966) as guidance, the model examines privacy encroachments through visual and physical dimensions which lead to threats that cause an individual to realize control has been lost and …