Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 3 of 3
Full-Text Articles in Business
Building The Nashville Predators Brand, Jonathan R. Generotti
Building The Nashville Predators Brand, Jonathan R. Generotti
Chancellor’s Honors Program Projects
No abstract provided.
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
Generation Y And Sustainability, Shelby L. Talbott
Generation Y And Sustainability, Shelby L. Talbott
Chancellor’s Honors Program Projects
No abstract provided.