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Articles 1 - 13 of 13
Full-Text Articles in Business
Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf
Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf
Masters Theses
This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …
The Disparate Effects Of Non-Reliance Restatements On Retail And Institutional Investor Trading, Jason T. Bangert
The Disparate Effects Of Non-Reliance Restatements On Retail And Institutional Investor Trading, Jason T. Bangert
Doctoral Dissertations
The SEC seeks to mandate disclosures that effectively inform retail investor decision making. To evaluate these efforts, I investigate how retail investors, relative to institutional investors, process non-reliance restatements. I find that both retail and institutional investors revise expectations about firm value and modify investment decisions following these disclosures. However, in contrast to regulator efforts, the results suggest that the costs to process non-reliance restatements are disproportionately high for retail investors. Specifically, individuals tend to disagree regarding the implications of these disclosures for firm value, whereas institutions tend to draw similar inferences. Moreover, individuals take significantly longer than institutions to …
Firm Transparency Of Risk Oversight: An Examination Of Cybersecurity Governance Disclosures, Laurie E. Ereddia
Firm Transparency Of Risk Oversight: An Examination Of Cybersecurity Governance Disclosures, Laurie E. Ereddia
Doctoral Dissertations
In this study, I examine factors associated with firm transparency of board oversight using the setting of cybersecurity risk. The SEC requires that, to the extent cybersecurity risks are material, firms must disclose the nature of the board’s role in overseeing the management of that risk, allowing investors to assess how the board is fulfilling its risk oversight duties. Using textual analysis, I identify 2,921 firms that report material cybersecurity risk factors in their annual reports. From these firms’ 2021 proxy statement filings, I hand collect data relating to 12 different elements of cybersecurity board oversight and create an overall …
Broker Conflict Of Interest Mitigation Efforts And Mutual Funds: Evidence From The 2016 Department Of Labor Fiduciary Rule, Connor Kasten
Broker Conflict Of Interest Mitigation Efforts And Mutual Funds: Evidence From The 2016 Department Of Labor Fiduciary Rule, Connor Kasten
Doctoral Dissertations
This dissertation utilizes the 2016 Department of Labor (DOL) Fiduciary Rule to analyze the impact of efforts to mitigate broker conflicts of interest on mutual funds. The first chapter examines the effect of the Fiduciary Rule on mutual fund investment. Specifically, I look at changes in the composition of funds available for investment and fund flows during and after the implementation of the Fiduciary Rule. I find that investment companies shifted away from offering investments with broker compensation by eliminating commissioned loads on existing funds, removing funds with broker compensation, and adding funds without broker compensation. This change in investment …
Improving Customer Experience Throughout The Customer Journey In The Big Data Era, Mohammad Saljoughian
Improving Customer Experience Throughout The Customer Journey In The Big Data Era, Mohammad Saljoughian
Doctoral Dissertations
My PhD dissertation focuses on how firms should adapt their strategies to improve customer engagement throughout customer journey. My first paper examines firm-customer conversations on social media. Many firms struggle with how to craft their messages in conversations with customers on social media, and the lack of guidance for interacting with customers is among the top social media challenges reported by firms. The problem is compounded by the fact that these conversations take place in different, simultaneous threads, each of which potentially requiring a different approach. This paper studies how firms can adapt their responses in individual social media conversations …
The Impact Of Guilt And Empathy Appeals On Green Advertisement Purchase Intent Among Green Consumers, Jasmine C. Fehr
The Impact Of Guilt And Empathy Appeals On Green Advertisement Purchase Intent Among Green Consumers, Jasmine C. Fehr
Masters Theses
The purpose of the study was to examine whether guilt appeals or empathy appeals were more effective at promoting purchase intention among green consumers for green products. This purpose was achieved through studying the effect of using an empathy appeal versus a guilt appeal in a hypothetical green advertisement. To test this objective, participants completed a survey that assessed the relationship between the message condition they were exposed to—either guilt, empathy, or neutral—and their subsequent purchase intent of the advertised product. It was hypothesized that the empathy appeal would lead to higher purchase intention than the guilt appeal, but the …
The Financial Impact Of The American Rescue Plan Act (Arpa) On The Population Health Of Knox County, Zachary Christopher Coover
The Financial Impact Of The American Rescue Plan Act (Arpa) On The Population Health Of Knox County, Zachary Christopher Coover
Chancellor’s Honors Program Projects
No abstract provided.
Work Experience With Voytechnology Partners, Jackson O. Ferguson
Work Experience With Voytechnology Partners, Jackson O. Ferguson
Chancellor’s Honors Program Projects
No abstract provided.
Procurement Skills In The Age Of Volatility, Jason S. Kerzel
Procurement Skills In The Age Of Volatility, Jason S. Kerzel
Chancellor’s Honors Program Projects
No abstract provided.
The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin
The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin
Chancellor’s Honors Program Projects
No abstract provided.
The Correlation And Effectiveness Between Two Variables That Are Considered In Sustainable Investing: Esg Ratings And Credit Ratings, Kelly Z. Zhuang
The Correlation And Effectiveness Between Two Variables That Are Considered In Sustainable Investing: Esg Ratings And Credit Ratings, Kelly Z. Zhuang
Chancellor’s Honors Program Projects
No abstract provided.
Renewal Health - An E-Commerce Wellness Business, Olivia Helen Griffin
Renewal Health - An E-Commerce Wellness Business, Olivia Helen Griffin
Chancellor’s Honors Program Projects
No abstract provided.
Drought And Excess Moisture Crop Insurance Indemnities To Tennessee Corn Producers, Jordan Peterson
Drought And Excess Moisture Crop Insurance Indemnities To Tennessee Corn Producers, Jordan Peterson
Masters Theses
The Federal Crop Insurance Program has grown to become the primary agricultural safety net for corn [Zea mays L.] producers. In 2020, insured liabilities totaled $43.98 billion in the United States (U.S.). Crop insurance provides corn producers in the U.S. with in-season protection against declines in revenue or production, below the revenue or production guarantee, due to an insured cause of loss. Crop insurance has evolved over time with significant changes occurring through Farm Bills and Ad Hoc legislation. This thesis is divided into two chapters. Chapter 1 discusses the legislative history of the crop insurance program, basics …