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Slow Tourism: A Means-End Approach To The Motivations Of Slow Travelers, Eunkyeong Jung

Doctoral Dissertations

The primary objective of this dissertation was to examine the phenomenon of slow tourism by exploring tourists’ motivations and end-state values of slow tourism. Two research questions were developed: What are the important attributes, consequences/ benefits, and end-state values of slow tourism that travelers perceive? What are the structural relationships among attributes, consequences, and values of slow tourism? To address the questions, this dissertation applied a mixed method design by which both qualitative and quantitative investigations were performed.

First, building upon means-end chain theory (Reynolds & Gutman, 1988), in-depth interviews with slow travelers were conducted and were analyzed by laddering …