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Full-Text Articles in Business
Managing The Co-Creation Of Innovation: The Influence Of Team Regulatory Style And Reflexivity On Customer Idea Selection And Innovation Outcomes, Matthew Brady Shaner
Managing The Co-Creation Of Innovation: The Influence Of Team Regulatory Style And Reflexivity On Customer Idea Selection And Innovation Outcomes, Matthew Brady Shaner
Doctoral Dissertations
The cocreation of new products with customers has been shown to be associated with higher new product quality, the development of products that more closely match customers' unmet needs, lower development costs, and faster speed-to-market (Hoyer, Chandy, Dorotic, Krafft, & Singh, 2010; O'Hern & Rindfleisch, 2010). However, little is known about the evaluation and selection process in the cocreation of innovation (Bayus, 2013). To be successful, product development teams must identify customer ideas that have the potential to both fulfill unmet market needs and be profitable for the firm. This dissertation looks at two cognitive factors related to team decision-making, …