Business Commons^™

A Study Of Trading Stamps In Memphis, Walter P. Gorman Iii

Masters Theses

[From the Introduction] [Abbreviated]

The purpose of this study is to provide a better understanding of the status, usage, and effects of trading stamps in Memphis by synthesizing existing data and by contributing original research on developments in the city, particularly the practice of extra stamping. Extra stamping is a relatively new procedure in food merchandising in Memphis and an area in which little research has been done. Special emphasis will be given to the use and the effectiveness of extra stamping in promoting specific items or brands within a store and as a loss leader.