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Full-Text Articles in Business

Kitchen Invasion: Restaurants’ Business Model Innovations During The Covid-19 Crisis, Jaewoo Jung Aug 2022

Kitchen Invasion: Restaurants’ Business Model Innovations During The Covid-19 Crisis, Jaewoo Jung

Doctoral Dissertations

My dissertation explores how and why firms facing the same exogenous threats react differently, leading to different business model innovation (BMI) processes. I examine BMI in a context that has been hard-hit by COVID-19 pandemic restrictions—the restaurant industry. Employing a mixed-method research design, I conducted a longitudinal, inductive comparative case study of 17 restaurateurs in the same geographic region to explore how they have responded to the pandemic and how their BMI unfolded over time. To generalize my understanding of these processes, I then analyzed large-scale media data about the restaurant industry using topic modeling. In this quantitative analysis, I …


Stability In Government, Emerging Technology, And Decentralized Economies: An Analysis Of Alternative Uses Of Cryptocurrencies, Mickayla Stogsdill May 2019

Stability In Government, Emerging Technology, And Decentralized Economies: An Analysis Of Alternative Uses Of Cryptocurrencies, Mickayla Stogsdill

Chancellor’s Honors Program Projects

No abstract provided.


Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song Aug 2017

Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song

Doctoral Dissertations

This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The model illustrates the relationships among facilitators, attitudes toward Human-Robot Interaction (HRI), anxiety toward robots, anticipated service quality, and the acceptance of RSRs. Specifically, the researcher investigates the extent to which the facilitators of usefulness, social capability, the appearance of RSRs, and the attitudes toward HRI affect acceptance and increase the anticipation of service quality. The researcher also tests the inhibiting role of pre-existing anxiety toward robots on the relationship between these facilitators and attitudes …


A Cost-Differential Analysis Of Local Soybean Processing In East Tennessee: Roast Or Crush?, Rachel Lauren Eatherly May 2017

A Cost-Differential Analysis Of Local Soybean Processing In East Tennessee: Roast Or Crush?, Rachel Lauren Eatherly

Masters Theses

East Tennessee soybean producers currently have limited local markets and processing options. Most soybeans produced in the region are transported for processing or export to Guntersville or Decatur, Alabama. High transportation costs cut into profit margins and limit local economic impact. With the demand for processed soybeans from the local beef and dairy industries, local processing technology options ought to be investigated. This study will assist soybean farmers in decision-making between hauling to current processing plants or seeking out alternative local processing. Local processing points could allow local beef and dairy farmers additional options of including processed soybeans in least-cost …


Changing The Industry, Spotify, Seth A. Carver May 2016

Changing The Industry, Spotify, Seth A. Carver

Chancellor’s Honors Program Projects

No abstract provided.


Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg Dec 2015

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.


Managing The Co-Creation Of Innovation: The Influence Of Team Regulatory Style And Reflexivity On Customer Idea Selection And Innovation Outcomes, Matthew Brady Shaner Aug 2015

Managing The Co-Creation Of Innovation: The Influence Of Team Regulatory Style And Reflexivity On Customer Idea Selection And Innovation Outcomes, Matthew Brady Shaner

Doctoral Dissertations

The cocreation of new products with customers has been shown to be associated with higher new product quality, the development of products that more closely match customers' unmet needs, lower development costs, and faster speed-to-market (Hoyer, Chandy, Dorotic, Krafft, & Singh, 2010; O'Hern & Rindfleisch, 2010). However, little is known about the evaluation and selection process in the cocreation of innovation (Bayus, 2013). To be successful, product development teams must identify customer ideas that have the potential to both fulfill unmet market needs and be profitable for the firm. This dissertation looks at two cognitive factors related to team decision-making, …


Innovation Outside Firm Boundaries: A Real Options Perspective On Appropriability, Commercialization Strategies And Firm Performance, Mary Beth Rousseau May 2013

Innovation Outside Firm Boundaries: A Real Options Perspective On Appropriability, Commercialization Strategies And Firm Performance, Mary Beth Rousseau

Doctoral Dissertations

This dissertation focuses on the conditions under which innovating firms may employ external commercialization strategies to appropriate value from their innovations and enhance firm performance. Specifically I examine the relationship between appropriability conditions of intellectual property protection, complementary assets and uncertainty, and the firm’s decision to commercialize innovations externally. Applying real options theory to a firm’s innovation strategy, I hypothesize that external commercialization strategies mediate the effect of appropriability conditions on firm performance. Hypotheses tests are conducted on a sample of more than 1600 firms and 300 external commercialization agreements in the manufacturing sector. Notwithstanding the overall lack of support …


Economic Report On Vanadium Redox Flow Battery With Optimization Of Flow Rate, Kevin Spellman, Kendrick Stiles, Ian Little May 2013

Economic Report On Vanadium Redox Flow Battery With Optimization Of Flow Rate, Kevin Spellman, Kendrick Stiles, Ian Little

Chancellor’s Honors Program Projects

No abstract provided.


Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley May 2012

Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley

Chancellor’s Honors Program Projects

No abstract provided.


Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell May 2010

Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell

Doctoral Dissertations

This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples …


The Effects Of Environmetal Marketing: The Consumer Perspective, Andrew Heile May 2010

The Effects Of Environmetal Marketing: The Consumer Perspective, Andrew Heile

Chancellor’s Honors Program Projects

No abstract provided.