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Full-Text Articles in Business
Integrated Internet Marketing Communications For The Global Market: An Empirical Examination, Philip Jean Boutin Jr.
Integrated Internet Marketing Communications For The Global Market: An Empirical Examination, Philip Jean Boutin Jr.
Doctoral Dissertations
Strategy formulation, strategy implementation, and performance of Internet (online) marketing communications (IOMC) by companies when they attempt to target, reach, and communicate with the global market (i.e., both domestic and foreign markets) in order to promote and sell products to the members of that market was the broad phenomenon examined. The specific focus was on the use of a globally integrated marketing communications (GIMC) approach with IOMC and the creation of the global Internet integrated marketing communications (GI-IMC) concept.
Relevant theories and theoretical models were identified and leveraged to serve as the theoretical foundation for the general theoretical framework, the …
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Chancellor’s Honors Program Projects
No abstract provided.