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University of Tennessee, Knoxville

Theses/Dissertations

Marketing

Brand Equity

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg Dec 2015

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.

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The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins May 2014

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

Chancellor’s Honors Program Projects

No abstract provided.

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