Business Commons^™

Renewal Health - An E-Commerce Wellness Business, Olivia Helen Griffin

Chancellor’s Honors Program Projects

No abstract provided.

Wingcups: Product Launch Digital Marketing Strategy, Sean M. Dolan

Chancellor’s Honors Program Projects

No abstract provided.

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.

Evaluating The Impact Of The Chief Digital Officer On Firm Performance, Ashley Lauren Roepke

Chancellor’s Honors Program Projects

No abstract provided.

Stability In Government, Emerging Technology, And Decentralized Economies: An Analysis Of Alternative Uses Of Cryptocurrencies, Mickayla Stogsdill

Chancellor’s Honors Program Projects

No abstract provided.

The Impacts Of Regulatory Focus And Temporal Distance On The Evaluation Of Online Consumer Reviews, Seeun Kim

Doctoral Dissertations

As a form of electronic word-of-mouth (eWOM), online consumer reviews have attracted increased attention from marketing researchers and practitioners. Given the importance of consumer online reviews in the tourism and apparel industries, the current study examined how contextual factor (temporal distance of consumption) and personal factor (chronic temporal orientation) moderate the effects of regulatory-focused online reviews on consumers’ attitudinal and behavioral responses. Three web-based experiments were conducted to investigate the conceptual model using athletic shoes (Study1) and hotel (Study 2 and 3).

Study 1 showed that participants rated prevention-focused consumer reviews more favorably than promotion-focused consumer reviews when the purchase …

Changing The Industry, Spotify, Seth A. Carver

Chancellor’s Honors Program Projects

No abstract provided.

Online Store Atmospherics: Development Of A Gender-Neutral Measure, Wanmo Koo

Doctoral Dissertations

The study was designed to explore store atmospheric cues currently employed by online retailers. The specific research goals were to establish a comprehensive taxonomy of online store atmospheric cues; and to develop a gender-neutral measurement of online store atmospheric cues identified through qualitative and quantitative approaches.

The study generated an initial item pool via literature review and a focus group interview, and personal interviews were conducted to identify possible online store atmospheric cues and classify items into the identified online store atmospheric cues. A pretest (n = 192) was conducted to initially purify items, and the main study (n = …

Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu

Chancellor’s Honors Program Projects

No abstract provided.

The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington Iii

Chancellor’s Honors Program Projects

No abstract provided.

The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu

Doctoral Dissertations

This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate …

Effects Of Online Consumer Reviews On Attitudes And Behavioral Intentions Toward Products And Retailers, Jee Sun Park

Doctoral Dissertations

The purpose of this dissertation is to examine the role of consumer reviews in consumers’ decision making process. The current study aims to help researchers and practitioners understand how consumers process different type of information in online consumer reviews. The specific research objectives are to examine (1) how different type of online consumer reviews influence consumers’ responses toward the reviews (2) how different types of individual characteristics influence consumer processing of the content of the reviews, and (3) how consumers’ responses evoked by review content affect consumer attitudes and behavioral intentions toward the reviewed products and retailers. This study addressed …

Viral Online Content And The College Market Using Ratemyprofessors.Com And Howstheliving.Com As Case Studies, Aeron L. Glover

Chancellor’s Honors Program Projects

No abstract provided.

Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley

Chancellor’s Honors Program Projects

No abstract provided.

Facebook And College Students: Is Marketing Effective, Kelsey Craig

Chancellor’s Honors Program Projects

No abstract provided.

Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs

Chancellor’s Honors Program Projects

No abstract provided.