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Articles 1 - 22 of 22
Full-Text Articles in Business
The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin
The Problem With Modern Supplier Diversity Programs And Building A Methodology For Strategic Transformation, Lillian Hou Qin
Chancellor’s Honors Program Projects
No abstract provided.
Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam
Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam
Chancellor’s Honors Program Projects
No abstract provided.
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Chancellor’s Honors Program Projects
No abstract provided.
An Inquiry Into The Regulation Of Social Media Disclosure Policy And Its Impacts On Retail Investor Trading Activity, Sebastian Georg Soldner
An Inquiry Into The Regulation Of Social Media Disclosure Policy And Its Impacts On Retail Investor Trading Activity, Sebastian Georg Soldner
Chancellor’s Honors Program Projects
No abstract provided.
A Business Analysis Dive Into Knoxville-Based Knowledge Launch, Corey R. Renee
A Business Analysis Dive Into Knoxville-Based Knowledge Launch, Corey R. Renee
Chancellor’s Honors Program Projects
No abstract provided.
Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers
Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers
Chancellor’s Honors Program Projects
No abstract provided.
The Impact Of Increased Tax Return Reporting On Financial Statement Tax Disclosure Quality: Evidence From Irs Schedule Utp, Michelle Kim Harding
The Impact Of Increased Tax Return Reporting On Financial Statement Tax Disclosure Quality: Evidence From Irs Schedule Utp, Michelle Kim Harding
Doctoral Dissertations
This study uses the 2010 implementation of IRS Schedule UTP (Uncertain Tax Position) to examine the impact of additional tax return reporting on financial statement tax disclosure quality. Using a hand-collected sample, I find that firms reduce the quality of their Financial Accounting Standards Board Interpretation No. 48 (FIN 48) disclosures for Accounting for Uncertainty in Income Taxes in response to increased proprietary costs of disclosure following the adoption of IRS Schedule UTP. Standard setters intended FIN 48 disclosures to benefit investors. Contrary to this intended outcome, I find that as tax return reporting increases, firms reduce discretionary FIN 48 …
Is Big Press Tougher On "She"-Eos?, Kenan G. Smith
Is Big Press Tougher On "She"-Eos?, Kenan G. Smith
Chancellor’s Honors Program Projects
No abstract provided.
Corporate Social Responsibility (Csr) Advertising And Consumer Responses In The Lodging Industry: Functions Of Green Marketing Motive And Appeal Type, Donghwan Yoon
Doctoral Dissertations
Hotel chains are increasingly engaging in corporate social responsibility (CSR) marketing to fulfill their social responsibilities. This study primarily aimed to contribute to the hospitality marketing literature and derive findings from the applied theoretical frameworks that would provide practical information for hotel CSR marketers. The study introduced three theoretical concepts: the information-processing model to provide a comprehensive framework of the attitude formation process, the attribution theory to explain the different effects of CSR motives, and the hierarchy-of-effects model to explain the relational effects of affect, cognition, and conation on consumer responses. In this sense, the study was conducted to test …
Proposal For A Business Communication Collateral Within The Hcb Management Department, Sara C. Moncier
Proposal For A Business Communication Collateral Within The Hcb Management Department, Sara C. Moncier
Chancellor’s Honors Program Projects
No abstract provided.
Gains By The Pound: Analyzing The U.K. As A Growing Global Business Power, Cody Joiner
Gains By The Pound: Analyzing The U.K. As A Growing Global Business Power, Cody Joiner
Chancellor’s Honors Program Projects
No abstract provided.
The Multilingual Reality In American Business, Zachary Z. Lim
The Multilingual Reality In American Business, Zachary Z. Lim
Chancellor’s Honors Program Projects
No abstract provided.
The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu
The Role Of Sense Of Community In Online Brand Social Networking Sites, Je Won Lyu
Doctoral Dissertations
This study was designed to explore the phenomenon of social commerce marketing in relation to consumer-brand relationship development. The specific research objective were as follows: (a) to identify multiple factors motivating consumers to have sense of community in the context of brand social networking sites; (b) to investigate the effects of general connection between consumers and the brand on developing a sense of online brand community in social networking site-based brand communities; (c) to examine potential outcomes of having a sense of online brand community in brand social networking sites such as brand commitment, advocacy, and loyalty; (d) to investigate …
An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter
An Analysis Of Consumer Response To Businesses’ Expression Of Beliefs, Justin P. Boyter
Chancellor’s Honors Program Projects
No abstract provided.
Examining Corporate Social Responsibility In Thailand: A View From Thai Companies, Nutthanun Rajanakorn
Examining Corporate Social Responsibility In Thailand: A View From Thai Companies, Nutthanun Rajanakorn
Doctoral Dissertations
This study aims to understand the perceptions and meanings of corporate social responsibility (CSR) in the context of Thailand. Phenomenology was used to explore the inquiry of how Thai executives perceived and implemented their companies’ CSR. Twenty long-interviews were conducted with Thai executives who were directly involved in and in charge of CSR in their companies. Several themes emerged from the study, and the findings were presented in the aspects of their perceptions of CSR involvement, the motivations, the benefits, and the overall meanings of CSR. Giving back, caring for and helping /sharing, and developing and creating are three themes …
Optimal Tax Risk And Firm Value, Rebekah Daniele Mccarty
Optimal Tax Risk And Firm Value, Rebekah Daniele Mccarty
Doctoral Dissertations
I use the tax reserve data available from FIN 48 to investigate whether equity market value and tax risk exhibit a concave association, consistent with an optimal level of tax risk from an equity valuation standpoint. I find a concave association between tax risk and firm value which suggests firm value is increasing in tax risk at a diminishing rate until an optimal level is reached, after which firm value is decreasing in tax risk. I do not find evidence of excessive risk taking in the context of tax avoidance. Instead almost all firms in my sample are below the …
Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson
Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson
Chancellor’s Honors Program Projects
No abstract provided.
The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard
The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard
Chancellor’s Honors Program Projects
No abstract provided.
Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield
Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield
Masters Theses
This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …
Effective Change Communication In The Workplace, Amy Lynn Harp
Effective Change Communication In The Workplace, Amy Lynn Harp
Masters Theses
The purpose of this study was to investigate effective change communication in the workplace by utilizing goal setting theory. Due to potential validity issues with previous organizational communication audit research, a multi-methods study was devised to investigate and construct a new measure for effective change communication in the workplace. Preliminary interviews along with previous research were utilized to construct a survey questionnaire gauging effective change communication in the workplace. Over 1,000 employees at a large, health-services companies participated in the study. The results from the study yield a framework for evaluating effective change communication on individual (i.e. behavior, trait, and …
Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs
Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs
Chancellor’s Honors Program Projects
No abstract provided.
Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell
Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell
Doctoral Dissertations
This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples …