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The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2023, the annual conference was hosted by Samford University under the direction of Dr. Patrick Marsh. With 300 registrants, the 2024 conference was the most attended in ASMA history. It took place in Knoxville, Tennessee. Hosted by the University of Tennessee, the conference was spearheaded by Drs. Adam Love …
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Journal of Applied Sport Management
Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …
Senior Woman Administrators' Perceptions And Experiences Of Women Serving In Leadership Positions In Conference Offices, Kelly Patricia Elliott, Tim Kellison
Senior Woman Administrators' Perceptions And Experiences Of Women Serving In Leadership Positions In Conference Offices, Kelly Patricia Elliott, Tim Kellison
Journal of Applied Sport Management
NCAA conference office Senior Woman Administrators (SWAs) were surveyed to gain their perspective on the gender disparity reported in intercollegiate athletics. The perceptions offered by the SWAs indicate the need for NCAA conference offices to implement professional development programming for women aimed at increasing management skills, developing best practice guidelines for including SWAs in athletic administration, and establishing mentor programs for women working on member institution campuses. Additionally, the results indicate directors of athletics need to create more meaningful opportunities for women to participate in decision making and include SWAs in meetings with coaches and other staff members.
Spectator Age And Periodic Changes In Game Viewership: An Application Of Positivity And Life-Span Theory In The National Football League, Scott Tainsky, Jie Xu
Spectator Age And Periodic Changes In Game Viewership: An Application Of Positivity And Life-Span Theory In The National Football League, Scott Tainsky, Jie Xu
Journal of Applied Sport Management
This study examines the factors that influence sport broadcast viewership, exploring the relationship between spectator age, time remaining in the season, and team success. We identify the determinants of demand for two different age groups— youth and older adults—and analyze differences in the impact of team quality and playoff probability on viewership during midseason games and those during the stretch run of the season. Ordinary least squares models are used to estimate the effects and Wald tests to establish differences between groups. Our models show local team quality increased viewership by a greater margin for youth than older adults for …
The Loud Crowd: Using Vocal Responses To Understand The Emotional Experiences Of Spectators, Matthew Katz, Bob Heere, Katherine Reifurth
The Loud Crowd: Using Vocal Responses To Understand The Emotional Experiences Of Spectators, Matthew Katz, Bob Heere, Katherine Reifurth
Journal of Applied Sport Management
Much research has been conducted on the relationship between emotions and the sport experience, but most research in this field has used survey data, which has proven to have many limiting factors when attempting to measure emotions. Rather than relying on surveys, the present study uses a more direct measure of consumer emotion: sound. By measuring the variations in sound levels among sport attendees, the present study provides an exploratory study of sport fan emotions through behavioral indicators of emotional experiences rather than cognitive recall. Our results indicate that the strongest vocal responses were consistently in response to surprising plays, …
The Reputation Playbook: Exploring How Reputation Can Be Leveraged To Improve Recruiting Effectiveness In Ncaa Men’S Basketball, Marshall J. Magnusen, Charn P. Mcallister, Jun Woo Kim, Pamela L. Perrewé, Gerald R. Ferris
The Reputation Playbook: Exploring How Reputation Can Be Leveraged To Improve Recruiting Effectiveness In Ncaa Men’S Basketball, Marshall J. Magnusen, Charn P. Mcallister, Jun Woo Kim, Pamela L. Perrewé, Gerald R. Ferris
Journal of Applied Sport Management
Reputation is a critical factor in the recruiting process. Organizational reputation also is a complex variable. Different dimensions of reputation may play very different roles in attracting recruits. In this study, a multidimensional (i.e., performance, character/integrity, support) reputation model is used to predict male basketball recruits’ university choice. Data were collected on the ESPN Top 100 male high school athletes recruited to NCAA Division I basketball programs for each year from 2010–2014 (n = 500). Probit regression analyses using maximum likelihood estimation predicted to what extent each reputation-based dimension affected the likelihood of an athlete selecting a university.
The Case For A Complete Model Of Strategic Resource Utility In Sport And Entertainment Management, Theodore M. Hayduk Iii
The Case For A Complete Model Of Strategic Resource Utility In Sport And Entertainment Management, Theodore M. Hayduk Iii
Journal of Applied Sport Management
A complete model of strategic resource utility can be useful for managers in the sport and entertainment industry. In recent years, this industry has been characterized by rapid evolution, high fragmentation, and ubiquitous digitalization, which all highlight the importance of making rapid and informed strategic decisions. Thus, the complete model will help managers quantify their firm’s resource bundle and use a common language during the strategic decision making process. Two industry-specific examples are given to facilitate interpretation of the complete model. Subscribe to JASM