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Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams
Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams
Journal of Applied Sport Management
Through the lens of Expectation Disconfirmation Theory and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group with the building of Mercedes-Benz Stadium affect the fan experience at its professional sport events. These changes differ significantly from operational practices at most sport venues, with emphasis on eliminating bottlenecks to increase throughput and allowing for reduced costs without negatively affecting quality. Data were collected through an online survey of Atlanta United match attendees and an online observation. Results from this study suggest that management prioritization of concession services …
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen
Journal of Applied Sport Management
Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …
Motivation, Satisfaction, And Retention Of Sport Management Student Volunteers, James E. Johnson, Chrysostomos Giannoulakis, Nathan Felver, Lawrence W. Judge, Pierce A. David, Beau F. Scott
Motivation, Satisfaction, And Retention Of Sport Management Student Volunteers, James E. Johnson, Chrysostomos Giannoulakis, Nathan Felver, Lawrence W. Judge, Pierce A. David, Beau F. Scott
Journal of Applied Sport Management
Sport management programs often partner with intercollegiate athletic departments or community sport organizations to provide student volunteers. Motivating, satisfying, and retaining the student population may constitute a challenge for academic program stakeholders. The purpose of this study was to examine the relationship between motivation, satisfaction, and retention of volunteers at undergraduate sport management programs. Three hundred and twenty-two undergraduate students from five Midwestern institutions completed a 46-item questionnaire assessing their volunteer motivation, satisfaction, and retention. Results indicated students were predominantly motivated to volunteer by Love of Sport and Career motivation factors. Career, Social, Understanding, and Enhancement motivations significantly aided in …
Thriving In The Political Sport Arena: Lmx As A Mediator Of The Political Skill– Career Success Relationship, Marshall Magnusen, Jun Woo Kim
Thriving In The Political Sport Arena: Lmx As A Mediator Of The Political Skill– Career Success Relationship, Marshall Magnusen, Jun Woo Kim
Journal of Applied Sport Management
Organizational politics, be it in sport organizations or other business contexts, is an unavoidable aspect of work and life. Further, some individuals are better than others at navigating the political arena and advancing their careers. It is therefore important to understand what characteristics those individuals possess and how exactly those characteristics lead to desirable career outcomes. This study progresses the organizational behavioral sciences forward by examining the mediation effects of leader-member exchange (LMX) in the relationships between intern political skill and four career-related outcomes (career satisfaction, perceived external marketability, life satisfaction, and perceived effectiveness). A total of 201 sport management …
The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis
The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis
Journal of Applied Sport Management
This study examines the effect of sport involvement and fans’ beliefs about sponsorship on certain sponsorship outcomes in the context of professional basketball. Quantitative data were collected from a survey of 222 spectators attending a professional basketball game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Overall, the examination of the structural parameters indicated that attitude towards sponsors was significantly predicted by sport involvement and beliefs about sponsorship, while it significantly predicted purchase intentions, word of mouth, and fans’ satisfaction from the use of sponsor’s products.