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Full-Text Articles in Business
Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision, Alicia Romano, Jamie Riggs, Alan Morse, Yoon Tae Sung
Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision, Alicia Romano, Jamie Riggs, Alan Morse, Yoon Tae Sung
Journal of Applied Sport Management
Intercollegiate athletic market-generating revenue (MGR) is of interest to administrators for increasing institution revenue. The driving factors of MGR (i.e., conference, facilities, and finances) need to be understood to allow target level planning for increasing MGR. Multiple linear regression was used to assess MGR on a sample of U.S. autonomy Football Bowl Subdivision institutions. Per capita attendance by designated marketing area, capacity, and contributions were shown to have a strong, quantifiable influence on MGR. By setting the levels of the facility and financial determinant variables, and adjusting for conference, the MGR may be predicted or targeted for institution revenue goals.
To Charge Or Not To Charge: Examining Stakeholder Perceptions Of Nonrevenue Sports Ticketing Policies, Peyton Stensland, Jordan Bass
To Charge Or Not To Charge: Examining Stakeholder Perceptions Of Nonrevenue Sports Ticketing Policies, Peyton Stensland, Jordan Bass
Journal of Applied Sport Management
All across college campuses, dozens of intercollegiate sports teams compete each year. It is assumed that attendance will vary across these sports for a number of factors. However, the impact of one organizationally controlled factor (choosing to ticket the event or not) has not been explored in the literature. In this study, the authors examined the ticketing practices of intercollegiate athletics departments. A qualitative interview approach was utilized to explore the importance and implications of ticketing practices of intercollegiate athletics departments. Terms such as reputation, legitimacy, and value were used to describe the reasoning behind whether or not to charge …
Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough
Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough
Journal of Applied Sport Management
The purpose of this study was to examine the extent to which environmentally themed activities within an intercollegiate sport context impact fan engagement. A total of 557 fans responded to an online survey measuring fan connection to the athletic department, environmental values, expectations for environmental activities, event and at home environmental behaviors, perceptions of profile enhancement, and recall of environmental sponsors and major initiatives. Results found that fans expected athletic department environmental action and they help with favorable perceptions about the athletic program and university and influenced at event and home behaviors. Cluster analysis identified two clusters based on high …