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Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup
Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup
Journal of Applied Sport Management
This study examines factors impacting sport attendance at non-conference NCAA Division I men’s college basketball games. Non-conference college basketball games are relatively unique because athletic department personnel control many of the scheduling variables related to event popularity, including opponent, game day, and start time. As such, it is valuable for administrators to know which elements might maximize event revenue. The current study is also unique because it examines both reported attendance (tickets disseminated) and actual attendance (tickets scanned at the venue). A total of 48 schools provided ticket scan rate data for their non-conference home basketball games over three seasons …
Spectator Age And Periodic Changes In Game Viewership: An Application Of Positivity And Life-Span Theory In The National Football League, Scott Tainsky, Jie Xu
Spectator Age And Periodic Changes In Game Viewership: An Application Of Positivity And Life-Span Theory In The National Football League, Scott Tainsky, Jie Xu
Journal of Applied Sport Management
This study examines the factors that influence sport broadcast viewership, exploring the relationship between spectator age, time remaining in the season, and team success. We identify the determinants of demand for two different age groups— youth and older adults—and analyze differences in the impact of team quality and playoff probability on viewership during midseason games and those during the stretch run of the season. Ordinary least squares models are used to estimate the effects and Wald tests to establish differences between groups. Our models show local team quality increased viewership by a greater margin for youth than older adults for …