Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 7 of 7
Full-Text Articles in Business
Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang
Efficiency Analytics Of Ncaa Division I College Football Programs, Frank A. Bouchet, Mike Troilo, Wen-Chyuan Chiang, Jennifer Shang
Journal of Applied Sport Management
College athletics are a multi-billion dollar industry in the United States, but how well do university athletic programs employ their resources? The question is germane in light of increasing costs of higher education and scrutiny of university budgets. This study furnishes a template to weigh the tradeoffs inherent in collegiate sports, which is the main contribution of the paper. A dataset of 117 American college football programs from 2011-2015 is analyzed using DEA and AHP methods to assess the efficiency and perception of these programs. The result is the aforementioned framework measuring the programs' success and answers the question of …
Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew
Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew
Journal of Applied Sport Management
On July 1st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …
A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd
A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd
Journal of Applied Sport Management
Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …
Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel
Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel
Journal of Applied Sport Management
Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.
Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge
Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge
Journal of Applied Sport Management
Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …
Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon
Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon
Journal of Applied Sport Management
With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.
How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett
How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett
Journal of Applied Sport Management
Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)