Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Business
Making (Applied) Sport Management Accessible, Adam William Love
Making (Applied) Sport Management Accessible, Adam William Love
Journal of Applied Sport Management
The Applied Sport Management Association’s Distinguished Service and Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management …
Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup
Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup
Journal of Applied Sport Management
This study examines factors impacting sport attendance at non-conference NCAA Division I men’s college basketball games. Non-conference college basketball games are relatively unique because athletic department personnel control many of the scheduling variables related to event popularity, including opponent, game day, and start time. As such, it is valuable for administrators to know which elements might maximize event revenue. The current study is also unique because it examines both reported attendance (tickets disseminated) and actual attendance (tickets scanned at the venue). A total of 48 schools provided ticket scan rate data for their non-conference home basketball games over three seasons …
Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla
Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla
Journal of Applied Sport Management
As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact …
“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg
“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg
Journal of Applied Sport Management
This study examined the motivational profiles of connected fitness users to better position brands as they compete with the reopening of physical gyms and in-person classes. Using survey responses from 663 Peloton users, a K-cluster analysis was performed to identify three clusters of Peloton users (Wellness, Physique, and Social Performance), based on their motives for using the brand’s app. Findings suggest that connected fitness brands should leverage their ability to create social engagement and challenging opportunities to better their own past performance to differentiate themselves and retain users in a very cluttered and competitive marketplace.
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2023, the annual conference was hosted by Samford University under the direction of Dr. Patrick Marsh. With 300 registrants, the 2024 conference was the most attended in ASMA history. It took place in Knoxville, Tennessee. Hosted by the University of Tennessee, the conference was spearheaded by Drs. Adam Love …