Business Commons^™

Exploring The Managerial Perspective On Developing A New Sport Team Brand, Melissa Davies, Matt Blaszka, Cole Armstrong

Journal of Applied Sport Management

In recent years, research examining new sport teams has emerged. A total of ten senior sales and market executives were interviewed from recent expansion teams from Major League Soccer (MLS) to analyze team brand development for this study due to its continued expansion efforts across North America and the fact that the MLS continues to compete for market share against other “Big Four” sport teams in their respective cities. Utilizing content analysis, findings from this study identified four themes when developing a new team brand. These themes were Market Research, Soccer Culture, Brand Associations, and Supporter-Led Initiatives. Practical implications are …

Industry Interactions And Their Influence On Dreams, Goals, Work Interests, And Vocational Attitude Of Sport Industry Job Seekers, Jiayao C. Qi, Samuel Y. Todd

Journal of Applied Sport Management

The sport industry is filled with passionate job seekers (e.g., Todd & Andrew, 2008) who often craft lofty future work desires and idyllic dreams (Odio et al., 2014). But little is known about how these are shaped over time. Previous studies noted how plans of sport job seekers often change after encountering realistic information about the actual work in sport (Koo et al., 2016; Todd & Magnusen, 2014). This urges a closer examination of the way in which sport job seekers interact with the industry in a continuous, iterative way, and how that impacts vocational attitude and imaginations. Findings …

The Advancement Of Asma: Highlights From The 2022 Annual Conference, Marshall Magnusen

Journal of Applied Sport Management

The Applied Sport Management Association (ASMA) is a scholarly organization that aims to builds research partnerships between faculty and students as well as strong connections between scholars and students studying sport and practitioners working in the sport industry. Each year, ASMA hosts a national (international) conference.

Since 2005, ASMA has progressed to become the preeminent outlet for students and faculty to present research in a collegial and professional environment as well as build strong connects with sport industry practitioners. As evidence of the continued growth of ASMA, several noticeable events took place at the 2022 annual conference. A brief summary …

Adding Value To The Applied Sport Management Association, Mike Martinez

Journal of Applied Sport Management

Dr. Martinez is the inaugural recipient of the Distinguished Service Award for the Applied Sport Management Association (ASMA). He offers his thoughts on adding value to ASMA to advance the association and sport management.

In Remembrance Of Dr. Samantha Rachel Gorse Roberts, Clayton B. Bolton

Journal of Applied Sport Management

Dr. Samantha Roberts, a professor at Texas A&M University-Commerce, was a significant member of the association’s leadership team. Dr. Roberts had a strong passion for student development and mentorship and was heavily involved with the undergraduate and graduate case study competitions. Dr. Clay Bolton provides a touching tribute to our dear colleague and friend.

A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd

Journal of Applied Sport Management

Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …

Nil “Reform” Fails To Address The Ncaa’S Biggest Issue, Richard Southall, Mark S. Nagel

Journal of Applied Sport Management

Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.

Who Are Our Fans: An Application Of Principal Component-Cluster Technique Analysis To Market Segmentation Of College Football Fans, Daniel A. Rascher, Kenneth Cortsen, Mark S. Nagel, Tiffany Richardson

Journal of Applied Sport Management

A 66-question online marketing survey of 2,800 football fans who had purchased tickets to a Division I, Power 5 (P5) university football game was conducted in order to understand the fan base and provide better services and targeted marketing. Principal Component Analysis was employed to combine responses from multiple questions about purchase behavior, on-site satisfaction, demographics, and other criteria. Subsequent market segmentation via cluster analysis indicated that 95% of the survey respondents could be categorized into one of five clusters. The identified fan perceptions and evaluations resulted in the P5 athletic department taking specific actions to improve targeted marketing activities …