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Understanding Transparency In Supply Chains, Lucy N. Buck
Understanding Transparency In Supply Chains, Lucy N. Buck
Haslam Scholars Projects
The purpose of this thesis paper is to examine what standards should be used for supply chain product transparency across industries to satisfy the needs of external stakeholders, specifically Gen Z consumers. Sustainability is becoming increasingly important in supply chain management with growing stakeholder pressure, strict government regulations, and scarcity of resources. A scenario-based role-playing experiment is conducted using descriptive vignettes to measure Gen Z consumer reactions to the following factors: timing of transparency, type of product, and type of sustainability.
Online survey methods are used involving 33 students in one of the Honors and Scholars Programs at the University …