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Full-Text Articles in Business
From An Ambivert's Perspective: The Relationships Between Personality Types, Attachment Styles, And Behavioral Tendencies Of Introverts And Extroverts, Andrew Chang
Senior Theses
Over the years, there has been continuous discussion around the idea that extroverts dominate the business workplace over introverts and vice versa. However, depending on the work setting and skillsets needed, it is imperative to realize how certain business practices, personality styles, and relationship approaches are different in every scenario. For this research thesis, the goal was to compare the personality and attachment styles of students who study in two different cultural environments, seeing if there were any apparent relationships between the two variables and student behavioral tendencies. Previous studies have shown that personality, behaviors, and attachment levels can predict …
Social Influence On Consumers’ Online Review Behavior, Hengyun Li
Social Influence On Consumers’ Online Review Behavior, Hengyun Li
Theses and Dissertations
Online reviews constitute an important source of word-of-mouth, which can affect consumers’ product choices as well as company sales and profitability. Therefore, understanding the factors underlying consumers’ online posting behavior is essential for business success and relevant knowledge development. This dissertation consists of three independent but closely related studies focusing on hotel and restaurant contexts. The objectives of this dissertation are to investigate how prior reviews and disconfirmation (i.e., the deviance between post-consumption evaluations and other consumers’ prior average review rating) may affect subsequent consumers’ online review-posting behavior in terms of their willingness to post online reviews, the review ratings …