Business Commons^™

The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic

M.A. in Leadership Studies: Capstone Project Papers

Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …

Identifying Factors That Impact Female Leadership Presence, Victoria Elizabeth Kendall

M.A. in Leadership Studies: Capstone Project Papers

This research aims to acknowledge and weaken various factors that deter women from taking up leadership in our current systems. Increasing one’s personal capacity for leadership is especially beneficial for women who participate in systems that lack equal gender representation. Despite differences in organizational culture, certain patterns of experience have been negatively related to female Leadership Presence, and depend on the theoretical lens of leadership for development. Examining the demand-side and supply-side factors that inhibit female career progression is significant to understanding the environmental and individual impositions impacting leadership development. Specific strategies to strengthen Leadership Presence, as well as the …

Positive Organizational Leadership: Some Recent Findings In Positive Organizational Scholarship, Lawrence Chan

M.A. in Leadership Studies: Capstone Project Papers

The study of positivity is multifaceted, with roots across psychology, philosophy, and more recently organizational behavior (Csikszentmihalyi, 1997; 2014). This review article highlights the framework from which the study of positivity originates, and then explores positive behaviors in the workplace that have correlated to increases in fulfillment, productivity, engagement, and leadership capacity (Cameron & Dutton, 2003). This essay reveals core components of positive organizational scholarship (POS), notably the interaction of positivity within job demands and job resources, positive employee engagement, and positive deviance, and uncovers some recent findings of these POS components in empirical research and application within human resource …

Re-Imagining Business Enterprise As A Force For Social Good: Exploring Shared Values And The Future Of A Sustainable World, Regina Bernal

M.A. in Leadership Studies: Capstone Project Papers

The world is at a crossroads when it comes to understanding business models and their impact on the world and the environment. Business enterprise fuels the economy and plays a key role in society. However, business enterprise has also been in the spotlight recently due to the damages it has inflicted on society and the environment. We have finite resources on this earth and “business as usual” will no longer suffice for 21st century business models. Companies and leaders are called to re-imagine different business models that integrate a more holistic view of profit, humanity, and the potential for business …

Leadership Style And Employee Turnover A Mythical Relationship Or Reality?, Arwa Alkhawaja

M.A. in Leadership Studies: Capstone Project Papers

Abstract

Employee turnover is one of the most challenging dilemmas organizations have to deal with. A considerable amount of research indicates that turnover is mainly a result of a negative relationship between the leaders and managers in the workplace and their followers. However, seemingly conflicting studies seem to show that employees leave bosses they consider to be good at nearly the same rate as bosses they consider to be bad. If the relationship between the leadership and followers is not the sole factor in an employee’s decision to quit working, what other factors could be the main causes for employee’s …

The Dynamics Of Gender Identity And Implicit Bias Impacting Women's Executive Leadership Development Programs And Female Executive Leadership Coaching, Emelina Belle

M.A. in Leadership Studies: Capstone Project Papers

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” - Albert Einstein

The implicit gender bias and stereotypes in our society continue to impact gender diversity in executive leadership roles within organizations. The critical demand of high-potential talented female leaders to fill the gap in the corporate pipeline of senior executive positions continues to increase in our global world. Our technologically advanced society impacts this demand, the global climate of organizational change, the competition in products and services, and the impact of implicit bias and gender stereotypes influence …