Business Commons^™

The More Things Change: Reflections On The State Of Marketing In Continuing Higher Education, James D. Campbell, James L. Narduzzi

School of Professional and Continuing Studies Faculty Publications

All of us can readily identify the major changes that have occurred in society over the past several decades and, more important, the manner in which these changes have affected the way we conduct the business of continuing higher education. For example, the telephone has been replaced by e-mail, which is now the most prevalent way we communicate with each other in the workplace. Social media and the web now dominate how we market our programs and communicate with our various constituencies. Instruction, once delivered primarily face-to-face in a classroom setting, is now routinely delivered utilizing various digitally mediated formats, …

The Experience Of Liberal Education, Edward L. Ayers

History Faculty Publications

Every college and university has built new capacity to deliver new experiences for students through study abroad, community service, career development, health and fitness, cultural understanding, or spiritual growth. They come to college to broaden their experience, and colleges and universities are the only places where people of all backgrounds, religions, ethnicities, classes, and politics come together to explore who they are and who they might become. Going to college is a defining time in their lives, and there is much more we can do to make it a liberating and transformative experience.

The Consequences Of Fas 93: Depreciation In Higher Education, Phillip A. Jones, Clarence R. Jung Jr.

Robins School of Business White Paper Series, 1980-2022

The absence of depreciation accounting in the financial statements of colleges and universities is an issue of relevance to managerial accountants, both professionally and personally. It is of professional relevance not only because of the impact on the financial statements but also because of the impact this has had on management and accounting practices in higher education. It is of personal relevance because of the impact that the adoption of depreciation accounting will have on the cost of higher education to managerial accountants and their families. The convergence of the results of our study of colleges and universities in Virginia, …

The Economics Of Higher Education In Virginia, Phillip A. Jones, Clarence R. Jung Jr.

Robins School of Business White Paper Series, 1980-2022

This study is based primarily on financial data from colleges and universities in Virginia for the two academic years 1986-1987 and 1987-1988. The database stems from detailed data submitted by virtually all colleges and universities to the federal and state governments and reported in the Integrated Postsecondary Education Data survey (IPEDS). The data were accessed by Professor Jones from the State Council of Higher Education using the Bitnet computer program.

The aim of the study is to gain an understanding of the matrix of financial, economic and academic factors which determine the nature of a college or university; and to …

Some Concerns In Implementing The New Education Requirements For Accounting Graduates, James A. Schweikart, Phillip A. Jones Sr.

Robins School of Business White Paper Series, 1980-2022

Graduates in accounting expecting to enter the profession of public accounting in the United States will soon be required to have five years of college education. While the education of accounting graduates may be enhanced, there are several repercussions of this requirement on colleges and universities as well as on the accounting profession in general. Some of these consequences may actually impair accounting education for those entering fields other than public accounting, as college and university resources will be unable to support the needs of all accounting fields.

Modeling Institutional Production Of Higher Education, Robert C. Dolan, Robert M. Schmidt

Robins School of Business White Paper Series, 1980-2022

This study examines the input-output relationship for private undergraduate education. The objective s to identify the relative contributions of human and physical resources in the production of quality undergraduate education. The research methods are noteworthy in three general respects. First, the theoretical orientation emphasized interdependence among inputs and outputs in higher education. The significance of simultaneity is demonstrated in an empirical model estimated via a three-stage least-squares technique. Second, the study introduces an original and promising data set for research in higher educational production. Of special note is an index of output reflecting the quantity and quality of institutional production. …

The Textbook Selection Process: An Empirical Study Of Faculty Choice Criteria, Judith D. Powell, D. Layne Rich

Robins School of Business White Paper Series, 1980-2022

Textbooks have been largely ignored in recent examinations of the marketing of higher education. This study finds that the faculty member are largely satisfied with the current textbook offerings. Of interest is an examination of the process of textbook selection and the choice criteria used. Overwhelmingly, author generated characteristics were found to be used by faculty members in the selection of textbooks.

Modeling Institutional Production Of Higher Education, Robert C. Dolan, Robert M. Schmidt

Robins School of Business White Paper Series, 1980-2022

This paper follows an earlier article in which we examined the production process of higher education. Two aspects of the original study serve as the basis for this paper and thus warrant brief review.

First, we have argued that educational production does not lend it self to analysis as a production function in the classic sense. A simple production rendering ignores the fact that two of the more important factors, students and faculty, enter the process upon considerable self-selection, especially among the more highly qualified of these inputs. This reasoning led us to model educational production as a three-equation simultaneous …